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Xiaomi Pakistan Names Shahrukh Rohilla Director of Channel & Strategy

  • March 31, 2024
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Xiaomi Pakistan, a global tech brand renowned for its commitment to providing premium-quality consumer electronics at affordable prices, has announced a significant change in its leadership structure as part of its strategic vision for growth in the Pakistani market.

The company is pleased to introduce Shahrukh Rohilla as the new Director of Channel & Strategy, signaling a milestone in its strategic leadership team. In this role, Shahrukh will be responsible for shaping sales channels, distribution management, and market strategies tailored to Pakistan, reporting to Country Head Mr. Chai Lijiu.

With over 15 years of managerial experience in technology, distribution, and supply chain logistics, Shahrukh brings valuable expertise from his previous roles at companies like Samsung, IBM, Muller & Phipps, and A.P. Moller Maersk. His extensive background in strategic sales management and supply chain optimization positions him well to drive Xiaomi Pakistan’s sales channels and distribution strategies, ensuring effective market penetration and growth.

Shahrukh’s appointment reflects Xiaomi’s commitment to innovation and delivering value to customers in Pakistan. His focus on strategic business management and market expansion initiatives will contribute to Xiaomi’s continued success in the region. With Shahrukh Rohilla at the helm of Channel & Strategy, Xiaomi Pakistan aims to reinforce its position as a leader in providing high-quality, innovative technology products to Pakistani consumers.

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Launched in 1967 internationally, ComputerWorld is the oldest tech magazine/media property in the world. In Pakistan, ComputerWorld was launched in 1995. Initially providing news to IT executives only, once CIO Pakistan, its sister brand from the same family, was launched and took over the enterprise reporting domain in Pakistan, CWPK has emerged as a holistic technology media platform reporting everything tech in the country. It remains the oldest continuous IT publishing brand in the country and in 2025 is set to turn 30 years old, which will be its biggest benchmark and a legacy it hopes to continue for years to come. CWPK is part of the SPIN/IDG Wakhan media umbrella.
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