Pakistan Software Export Board (PSEB) CEO Faisal Jeddy took the TGS Event Stage at Tokyo Game Show 2026 to deliver a keynote on the potential for Japan-Pakistan collaboration in gaming and digital content, marking one of the more visible platforms Pakistan’s gaming industry has secured at a major international event to date. Tokyo Game Show 2026, running from September 17 to 21 at Makuhari Messe in Chiba, is celebrating its 30th anniversary with its largest edition yet, featuring 759 exhibitors from 51 countries and regions across a five day run, the longest in the event’s history. Jeddy’s address, delivered under the Tech Destination Pakistan banner, brought Pakistan’s emerging gaming ecosystem into that global spotlight, highlighting the depth of talent, creative capability, and technical expertise being built across the country.
The keynote framed the opportunity for collaboration as extending well beyond games themselves, pointing toward Japanese and Pakistani companies finding ways to co-develop projects, exchange talent, build digital content jointly, enter new markets together, and create work aimed at global audiences. This framing positions Pakistan’s gaming sector not just as a market Japanese companies might sell into, but as a potential development and talent partner capable of contributing directly to projects aimed at international audiences. With Pakistan’s gaming industry expanding rapidly and Japan holding deep rooted global influence in gaming through major publishers and long established franchises, the pitch centers on pairing Pakistan’s growing production capacity with Japan’s established market reach and creative pedigree.
Jeddy’s appearance at TGS adds to a series of high visibility international platforms PSEB and Tech Destination Pakistan have used over the past year to promote the country’s gaming and broader technology sectors, following a similar pattern of pavilion style representation at events like Money20/20 Middle East for fintech companies. The keynote also tagged a wide roster of Pakistani gaming studios and organizations, including Sablo Studio, Ropstam Solutions, PlayMax Group, Play Zee Studio, Lion Gamez Studio, and the Center of Excellence in Gaming and Animation (CEGA), suggesting the pitch to Japanese counterparts was grounded in a specific, named base of domestic studios rather than an abstract description of industry potential. Bringing this roster into the conversation gives Japanese companies a concrete starting point for identifying which Pakistani studios might align with their own project needs or co-development interests.
Whether Jeddy’s keynote translates into concrete partnerships, co-development deals, or talent exchange agreements between Japanese and Pakistani gaming companies will likely become clearer only in the months following TGS 2026, as any resulting conversations move from the conference stage into actual business discussions. For Pakistan’s gaming industry, which has been steadily building international visibility through platforms like PSEB and Tech Destination Pakistan, securing a keynote slot at one of the world’s largest gaming conventions represents a meaningful step toward positioning the country as a legitimate co-development destination rather than solely a market for imported games, though the practical test will be whether specific deals or collaborations follow from the exposure gained at the event.
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