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Digitt+ and Barq PK Partner to Drive Embedded Digital Payments in Pakistan

  • March 10, 2025
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Digitt+, a leading Electronic Money Institution (EMI), has entered into a strategic partnership with Barq PK to integrate seamless financial payments within the Barq platform through open APIs. This collaboration will enable Barq Fintech Pvt Limited (formerly MYTM Pvt Ltd Pakistan) to leverage Digitt+’s advanced digital payment infrastructure, offering users a frictionless transaction experience across Pakistan.

The agreement was formally signed in Riyadh, Saudi Arabia, during the Leap Conference, one of the world’s premier tech gatherings. Ahmed Saleemi, CEO of Digitt+, and Mansoor Chaudhry, CEO of Barq PK, led the signing alongside Mr. Ahmed Alenazi, Group CEO of Barq Holding. Senior executives from both companies were also present, including key members from Digitt+ such as Hamza Rizwan (Head of Business & Strategy), Hassan Farooq (Head of Risk & Compliance), Hassan Wasti (Head of Cards), and Assadullah Bashir (Head of Merchants & Corporate Solutions). Barq PK’s leadership team included Muhammad Alsabea (Vice Chairman), Zain Farooq (Managing Director), Jawad Mahmood (Chief Information and Business Officer), Kanwal Cheema (Board Member), Usman Khan (Head of Products), and Moaz Mirza.

The partnership will integrate Digitt+’s Wallet-as-a-Service (WaaS) model into Barq PK’s financial ecosystem, providing users with an all-in-one mobile wallet. This integration will facilitate instant fund transfers, digital payments, mobile top-ups, and card issuance, simplifying financial transactions for Pakistani consumers. Additionally, it aims to enhance financial inclusion by embedding payment services directly within the Barq PK platform, allowing for broader accessibility and ease of use.

A significant aspect of this collaboration is the enablement of remittances for overseas Pakistanis residing in Saudi Arabia. By leveraging Digitt+’s secure payment technology, the partnership will offer a streamlined process for sending and receiving funds between Saudi Arabia and Pakistan, benefiting families who rely on remittances for financial support.

This marks the third successful deployment of Digitt+’s WaaS solution in Pakistan, reinforcing its position as a pioneer in embedded fintech services. Unlike a full Banking-as-a-Service (BaaS) model, which includes lending and deposit capabilities, WaaS focuses solely on digital payments and wallets. This allows businesses to integrate robust financial products without the complexities of traditional banking infrastructure.

Speaking on the occasion, Ahmed Alenazi, CEO of Barq Group, expressed his enthusiasm for the collaboration, stating, “Bringing Barq to Pakistan aligns with our vision of simplifying digital financial inclusion for everyone, everywhere. Our success in Saudi Arabia has provided us with the expertise to deliver exceptional financial services tailored to the needs of the Pakistani market.”

Ahmed Saleemi, CEO of Digitt+, emphasized the impact of the partnership, saying, “This collaboration marks another milestone for Digitt+ as we continue to drive embedded payments in Pakistan. Our Open API framework allows businesses like Barq PK to seamlessly integrate secure, banking-grade payment solutions, eliminating the need for costly infrastructure development. Our mission is to make financial services simpler, more accessible, and deeply embedded into users’ everyday experiences.”

Mansoor Chaudhry, CEO of Barq Pakistan, echoed this sentiment, highlighting Barq’s commitment to innovation: “Our success in Saudi Arabia has been built on delivering cutting-edge financial solutions, and we are eager to replicate that success in Pakistan. With Digitt+’s technology, we can provide seamless financial services that improve convenience and drive financial inclusion.”

Digitt+ continues to lead Pakistan’s embedded payments revolution, with over 100 Open APIs powering fintech startups and enterprises nationwide. By enabling businesses to launch scalable financial solutions, Digitt+ is actively shaping the future of digital payments, furthering financial inclusion, and driving innovation in Pakistan’s fintech ecosystem.

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Launched in 1967 internationally, ComputerWorld is the oldest tech magazine/media property in the world. In Pakistan, ComputerWorld was launched in 1995. Initially providing news to IT executives only, once CIO Pakistan, its sister brand from the same family, was launched and took over the enterprise reporting domain in Pakistan, CWPK has emerged as a holistic technology media platform reporting everything tech in the country. It remains the oldest continuous IT publishing brand in the country and in 2025 is set to turn 30 years old, which will be its biggest benchmark and a legacy it hopes to continue for years to come. CWPK is part of the SPIN/IDG Wakhan media umbrella.
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