PASHA has confirmed that its delegation will participate in CES 2026, scheduled to take place in Las Vegas from January 6 to January 9. Powered by Consumer Technology Association, CES is widely recognized as one of the largest and most influential global technology events, bringing together innovators, enterprises, investors, and policymakers from across the world. The participation of the PASHA delegation reflects continued efforts to position Pakistan’s information technology industry within the international technology ecosystem and to engage directly with global stakeholders shaping the future of digital innovation.
The delegation’s presence at CES 2026 provides an opportunity to connect with technology leaders, emerging startups, and investors representing diverse markets and sectors. CES serves as a platform where new technologies, products, and business models are showcased, while strategic discussions take place around trends shaping consumer technology and enterprise solutions. PASHA stated that participation in the event enables meaningful exchange of ideas and insights, helping Pakistani companies understand global market expectations and evolving innovation priorities. It also allows delegates to explore collaboration opportunities that can support growth, market access, and international partnerships for Pakistan’s technology firms.
PASHA highlighted that representing Pakistan’s growing IT industry on such a global stage is a key objective of the delegation’s participation. Over the years, Pakistan’s technology sector has expanded across software development, digital services, and emerging technology domains, with increasing interest from international partners. By attending CES 2026, the PASHA delegation aims to present the capabilities and potential of Pakistani companies to a global audience, while also learning from international peers and innovators. Engagements at CES are expected to include discussions with startups, established technology firms, and investors who are actively seeking new markets and collaborative opportunities.
The delegation also views CES 2026 as a chance to observe global technology trends and gain exposure to innovations that may influence future strategies within Pakistan’s IT sector. Consumer Technology Association powered CES traditionally features developments across consumer electronics, artificial intelligence, digital health, smart infrastructure, and other technology driven domains. PASHA noted that insights gained from the event can help inform industry planning, support knowledge sharing among members, and contribute to aligning local capabilities with global demand. Updates, highlights, and key moments from CES Las Vegas 2026 are expected to be shared as the event unfolds, offering visibility into the delegation’s engagements and experiences during the four day international technology gathering.
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