PASHA leadership met with Indonesia’s Vice Minister of Tourism, Ni Luh Puspa, during Day 1 of the ASOCIO Digital and AI Summit Indonesia 2026 in Jakarta. The delegation included Dr. Shoab Khan, Chairman of PASHA, Muhammad Zohaib Khan, a PASHA CEC Member and ASOCIO Vice Chairman, and Zain Tariq, Manager of Special Initiatives at PASHA, bringing together senior representation from Pakistan’s IT industry association for the meeting.
The meeting provided an opportunity to strengthen connections between Pakistan and Indonesia and explore opportunities for greater collaboration across the regional technology and digital ecosystem. Engaging directly with a government tourism official rather than a counterpart from a technology ministry suggests the discussion may have touched on how digital tools and technology could support Indonesia’s tourism sector, an area where technology associations increasingly find relevant cross sector collaboration opportunities beyond pure IT services. Tourism technology, including booking platforms, digital marketing and AI driven travel planning tools, has become an area where IT industry bodies can offer relevant expertise to government counterparts outside the traditional technology ministry.
As part of the meeting, Stan Singh, Chairman of ASOCIO, presented a souvenir to Vice Minister Ni Luh Puspa, marking the occasion and highlighting the spirit of regional engagement and collaboration. Gestures of this kind are a common feature of high level diplomatic and industry meetings, serving as a symbolic marker of goodwill alongside the substantive discussions held during the engagement.
The meeting took place on the sidelines of the broader ASOCIO Digital and AI Summit, an event that brings together technology industry representatives and policymakers from across the Asia Pacific region to discuss digital transformation and emerging technology trends. PASHA’s participation in the summit, and its direct engagement with Indonesian officials during the event, reflects the organization’s ongoing efforts to build relationships with technology bodies and government officials across the region, extending its network of international partnerships beyond Pakistan’s immediate neighboring markets. Muhammad Zohaib Khan’s dual role as both a PASHA CEC Member and ASOCIO Vice Chairman also gives Pakistan’s IT industry association a direct institutional link within ASOCIO’s own leadership structure.
The meeting adds to a broader pattern of PASHA’s international engagement, with the organization’s leadership regularly participating in regional and global technology forums to represent Pakistan’s IT industry and explore collaboration opportunities with other countries’ technology ecosystems. As ASOCIO’s 2026 summit continues in Jakarta, further engagements between PASHA representatives and officials from other participating countries are likely to follow, building on the connections established during this initial meeting with Indonesia’s Vice Minister of Tourism.
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