PASHA’s Startups and Entrepreneurship Committee is set to host an exclusive online webinar titled “You Don’t Need to Be a Software-as-a-Service Company Anymore: The New Economics of Equity-Worthy Services Firms” on Tuesday, June 2, 2026, at 8:00 PM Pakistan Standard Time. The session will feature Aater Suleman, PhD, Co-Founder of Vixul, and is open to founders, services-based companies, and technology leaders looking to rethink how modern services businesses can be built and scaled in an era increasingly shaped by artificial intelligence. Interested participants can register via https://champ.ly/jTtvm9d-, with the deadline to apply set for June 2, 2026, at 12:00 PM.
The webinar takes on a question that has long defined how investors and entrepreneurs view technology businesses: does a services firm need to transition into a Software-as-a-Service model to be considered scalable, fundable, or valuable? The session will challenge that assumption directly, exploring how artificial intelligence is fundamentally altering the economics of services firms and enabling them to achieve software-grade margins, sustainable growth, and long-term enterprise value without necessarily making the leap to a product-based business model. This reframing is particularly relevant for Pakistan’s large and growing technology services export sector, where thousands of firms operate as services businesses and have historically struggled to attract the same investor interest as product companies.
Participants attending the session will gain practical insights into evolving business models that are increasingly viable for services firms in the current technology landscape. The discussion will cover how founders and company leaders can approach software-grade margin generation, how to position services businesses attractively for investors, and what strategies are most effective for scaling modern technology businesses that do not fit the traditional Software-as-a-Service mould. Aater Suleman, whose background spans academia and entrepreneurship, brings both research depth and hands-on founder experience to the conversation, making the session relevant for early-stage startups and established services firms alike.
The webinar is organised under the Tech Destination Pakistan initiative, supported by the Ministry of Information Technology and Telecom, further underlining PASHA’s ongoing effort to equip Pakistan’s technology ecosystem with the knowledge and frameworks needed to compete and grow at a global level. As artificial intelligence continues to reshape how services are delivered and priced, sessions like these provide a timely and important opportunity for Pakistan’s founder and business leadership community to engage with new models that could redefine the growth trajectory of the country’s technology services industry.
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