The Pakistan IT Industry Association is partnering with seven organizations to represent the country’s technology industry at LEAP 2026 in Riyadh, Saudi Arabia, taking place from August 31 to September 3. The coalition brings together the Ministry of IT and Telecommunication Pakistan, the Special Investment Facilitation Council, the Pakistan Software Export Board, Tech Destination Pakistan, the Embassy of Pakistan in Riyadh, the Trade Development Authority of Pakistan, and Eventage, forming one of PASHA’s broader multi partner delegations for an international technology event.
Each partner brings a distinct role to the collaboration. The Ministry of IT and Telecommunication and PSEB provide government level backing and export promotion support, an arrangement PSEB and TDAP have used in prior years to bring a dedicated Tech Destination Pakistan Pavilion to LEAP for showcasing local startups and established IT firms. The Special Investment Facilitation Council adds an investment focused dimension to this year’s delegation, while the Embassy of Pakistan in Riyadh offers diplomatic support for the delegation’s presence in Saudi Arabia. TDAP contributes its trade promotion expertise, and Eventage rounds out the coalition as the event management and logistics partner supporting Pakistan’s presence at the conference.
This combination of government ministries, trade bodies, diplomatic missions and event management support reflects a model PASHA has increasingly relied on for major international technology conferences, pairing its own industry access and member network with institutional backing to strengthen Pakistan’s visibility among global tech leaders and investors. The partnership structure mirrors similar multi organization delegations PASHA has assembled for other international events this year, underscoring a consistent approach to representing Pakistan’s technology sector abroad.
Through this seven way partnership, PASHA aims to give Pakistani technology companies a stronger, better coordinated platform for connecting with global decision makers at LEAP 2026, one of the world’s largest technology events. The collaboration reinforces the broader pattern of pairing trade associations with government ministries, diplomatic support and specialized event partners that has increasingly underpinned Pakistan’s approach to international technology sector engagement.
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