PASHA marked an active and well represented opening at ITCN Asia 2026 as the technology exhibition commenced in Lahore, drawing participation from government leadership and senior figures from Pakistan’s IT industry. Day 1 featured a visible presence by PASHA, reflecting its role in representing and supporting the country’s software and IT enabled services sector. The opening activities highlighted collaboration between public sector leadership and industry stakeholders at a forum that continues to serve as a key meeting point for Pakistan’s technology ecosystem.
The opening ceremony of ITCN Asia 2026 featured an address by Federal Minister for IT and Telecommunication Ms. Shaza Khawaja, who joined Chairman PASHA Mr. Sajjad Syed, Senior Vice Chairman Mr. Muhammad Umair Nizam Nizam, and other industry leaders. Their participation underscored the importance of policy level engagement with the private sector at a time when digital services, exports, and talent development remain central to national economic priorities. The presence of PASHA leadership at the ceremony reflected the association’s ongoing engagement with policymakers and its advocacy for issues impacting IT companies, startups, and service providers across the country.
A key highlight of the day was the official inauguration of the PASHA Booth at the exhibition floor. The booth was formally opened through a ribbon cutting ceremony led by Mr. Faisal Jeddy, Chief Executive Officer of PSEB, alongside members of the PASHA Central Executive Committee. The inauguration symbolized continued coordination between PASHA and PSEB in promoting Pakistan as a competitive destination for software development, outsourcing, and digital services. The booth was designed as a point of interaction for exhibitors, entrepreneurs, and visitors seeking information about PASHA’s role, membership, and sector wide initiatives aimed at strengthening exports and industry standards.
Throughout the day, members of the PASHA Central Executive Committee and the secretariat remained actively engaged with industry participants at the booth. These interactions focused on addressing questions related to PASHA’s programs, policy advocacy, capacity building efforts, and support mechanisms for member companies. Stakeholders from across the IT value chain engaged in discussions around market access, regulatory challenges, skills development, and collaboration opportunities. The presence of PASHA representatives provided attendees with direct access to insights on how the association is working to support growth, represent industry concerns, and facilitate dialogue with government bodies.
Day 1 activities at ITCN Asia 2026 reflected PASHA’s emphasis on accessibility and engagement rather than symbolic participation. By maintaining an active on ground presence, the association reinforced its role as a bridge between industry players and public sector institutions. The exhibition environment also allowed PASHA to connect with emerging companies and established firms alike, offering a platform to share information about ongoing initiatives and future plans. As ITCN Asia 2026 continues in Lahore, PASHA’s participation is expected to remain focused on stakeholder engagement, visibility for the IT sector, and dialogue that supports the continued development of Pakistan’s technology industry.
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