xAI is rolling out the ability for Grok web users to build and share their own custom Imagine templates, moving beyond the preset templates introduced earlier this year and giving creators direct control over how they configure and distribute image and video generation workflows on the platform. The work-in-progress feature opens with three template categories: Photo to Video, which animates a still image from a video prompt; Photo Style Edit, which applies a stylistic transformation to an uploaded photo; and Photo Edit Video, which chains an edit pass with an animation step in a single workflow. Each custom template can be configured with its own underlying prompts, given a name and description, and distributed through a shareable link, with all user-created templates appearing in a dedicated tab within the Grok web application.
A fourth template type called Image Reference Edit is also taking shape, introducing an at-mention syntax for swapping in reference images mid-prompt, allowing a creator to write something like “dress a person in one image with the outfit from a reference” and pull from multiple uploads at once, with a toggle to generate a video output sitting alongside the image-editing pathway. The chained Photo Edit Video option exposes two separate prompt fields, one governing the image editing step and another controlling the subsequent video generation, giving creators granular control over each stage of the workflow rather than relying on a single generalised instruction.
The Imagine template expansion fits within a broader pattern of investment around Grok’s visual and creative capabilities. A separate discovery feed has been spotted in development for Grok on iOS, designed to surface Imagine videos generated through Grok and posted to X, functioning as a vertical stream sourced from native X content. Custom Skills are also advancing in parallel, with the web tab already in place and creation flows functioning, leaving the listing layer as the last missing piece before launch. Taken together, the convergence of Grok Build, Grok Computer, refreshed interface animations, the Imagine expansion, and Skills development across the platform suggests xAI is assembling the components for a significant product moment, with observers noting that the volume of preparatory work surfacing simultaneously points toward a coordinated launch event that the company has not yet formally announced.
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