Tecno Pakistan has handed over five REVOO electric bikes to the winners of its Zoom In, Snap Joy TikTok challenge, an engagement campaign built around the company’s CAMON 50 Series smartphones. The challenge invited TikTok users to interact with the CAMON 50 Series through a branded filter and turn their experience into original content shared on the platform.
Participants were encouraged to create multiple videos throughout the campaign period to increase their chances of winning, an approach designed to generate sustained engagement with the branded filter rather than a single round of entries. Five winners were ultimately selected from the pool of submissions received during the campaign.
Among the winners, Javed Munir from Lahore received the REVOO E52 electric bike, while Aneeb Javed, Asad Ahmad from Lahore, Syed Imad Ali Kazmi from Islamabad, and Asif Khan from Tehsil and District Lodhran each received a REVOO Y06 electric bike. The prize distribution spanned participants from multiple cities, reflecting the campaign’s broader reach across different regions rather than being concentrated in a single location.
The campaign adds to a series of social media driven marketing initiatives Tecno has run in Pakistan tied to its CAMON series launches, using interactive TikTok filters and prize incentives to build engagement around new device releases. Pairing a smartphone camera focused filter with physical prizes such as electric bikes reflects a broader trend among smartphone brands in Pakistan to combine digital engagement campaigns with tangible rewards as a way of driving participation and brand visibility on social media platforms.
Follow the SPIN IDG WhatsApp Channel for updates across the Smart Pakistan Insights Network covering all of Pakistan’s technology ecosystem.
