PTA has directed all cellular mobile operators in Pakistan to give customers clearer and easier access to their active Value Added Services subscriptions, allowing users to review and cancel unwanted services through operator-specific Unstructured Supplementary Service Data shortcodes. The directive was issued on June 10, 2026, and targets a persistent consumer complaint that has frustrated Pakistani mobile users for years: the accumulation of charges for subscriptions they never knowingly activated or have forgotten to cancel.
Value Added Services cover a broad range of mobile add-ons including news alerts, sports updates, ringtone packages, data bundles, and entertainment subscriptions. Operators typically activate these services through promotional campaigns, third-party partnerships, and accidental opt-ins triggered by missed calls or clicked links. Many users in Pakistan pay for these subscriptions without realising it, as charges appear as small daily or weekly deductions that rarely prompt immediate attention until they add up to a noticeable reduction in balance. The new directive from PTA addresses this directly by requiring operators to make subscription management accessible through a simple code that any user can dial at any time.
PTA has published the following Unstructured Supplementary Service Data codes for immediate use across all four major operators. Jazz users can dial *6611# to view and manage their active subscriptions. Telenor users should dial *4444#. Zong users can dial *6611#, which is the same code as Jazz. Ufone users can dial *6869#. Dialing these codes returns a list of all active Value Added Services subscriptions on the account, giving users direct visibility and the ability to deactivate any service they no longer want without needing to contact customer support or navigate through application menus.
PTA framed the directive as part of its broader commitment to consumer protection and transparency within the telecommunications sector, with the authority stating that operators must stop obscuring subscription information and make it straightforward for users to stay in control of what they pay for each month. The directive follows PTA’s recent warning to citizens about SIM cards registered in their name but being used by other individuals, reinforcing the regulator’s current focus on accountability, transparency, and consumer rights across Pakistan’s mobile ecosystem. Users who have suspected unauthorised Value Added Services deductions on their accounts are encouraged to dial the relevant code for their network immediately and cancel any services they do not recognise or wish to continue paying for.
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