Ufone and Telenor Pakistan secured nine Dragons at the Dragons of Pakistan 2026 awards, achieving the highest award tally in the country’s telecom sector at the platform recognizing marketing creativity and effectiveness. The combined haul included 2 Gold Dragons, 2 Silver Dragons and 5 Black Dragons, positioning the two operators as the most awarded brand in the telecom category at this year’s ceremony.
The recognition comes as Ufone and Telenor continue integrating their operations following PTA’s technical approval for their merger in March 2026, with both brands still operating under their existing names as the broader consolidation process continues. The companies described the award haul as reflecting the bold thinking, strategic collaboration and creative ambition behind their marketing campaigns over the past year, crediting the recognition to their teams and partners working across brand strategy and execution.
The Dragons of Pakistan awards, now in their 2026 edition, serve as one of the country’s prominent platforms for recognizing marketing creativity and effectiveness across industries, with telecom operators historically competing closely for top honors given the sector’s heavy investment in brand campaigns. Rival operator PTCL separately secured five awards at the same ceremony, including one Silver, one Bronze and three Black Dragons, for a portfolio of campaigns addressing themes including national pride, social inclusion, women’s empowerment and education, underscoring the competitive nature of this year’s telecom category across Pakistan’s major operators.
Ufone and Telenor’s leadership highlighted the contributions of individuals across their marketing and partner teams in achieving the results, naming several team members involved in the campaigns behind this year’s wins. As the two brands continue their broader integration following last year’s merger approval, the joint award recognition offers an early signal of how their combined marketing operations are performing under the new organizational structure, with both companies framing the results as evidence of continued creative strength during a period of significant structural change within the company.
Follow the SPIN IDG WhatsApp Channel for updates across the Smart Pakistan Insights Network covering all of Pakistan’s technology ecosystem.
