Continuing its legacy of marketing excellence, Pakistan Telecommunication Company Limited has secured five awards at the Dragons of Pakistan 2026, including one Silver, one Bronze and three Black Dragons, in recognition of its creative excellence and impactful brand campaigns. The awards recognize a diverse portfolio of campaigns by PTCL that addressed themes ranging from national pride and social inclusion to women’s empowerment and education.
Among the winning campaigns, PTCL’s Pakistan Ki Pehchan, Celebrating Pakistan’s Underrepresented Sports, received a Silver Dragon in the Brand Activation and Awareness category, recognized for bringing greater attention to Pakistan’s lesser known sporting disciplines and the athletes whose talent and commitment often remain outside the mainstream spotlight. PTCL’s Mother’s Day, More Support for Mothers, received two awards, a Black Dragon in the Marketing Discipline category and a Bronze in the Cause, Environment or Sustainability category, reflecting the campaign’s focus on the everyday realities and support systems that matter to mothers.
PTCL’s Dil Se Ba-Ikhtiar was also among the award winning campaigns and received a Black Dragon, earning recognition for using digital technology as a lever for women’s empowerment. PTCL’s World Education Day, Late Ho Gaye, received a Black Dragon in the Cause, Environment or Sustainability category for highlighting the physical and emotional burdens carried by children in Pakistan, including unrealistic expectations, responsibilities and the many challenges that often weigh on their childhood.
The latest recognition reinforces PTCL’s commitment to building a brand that connects with people through relevant ideas and purposeful communication, adding to a series of notable achievements for the company in the creative and marketing industry. PTCL’s five award haul places it among the most recognized telecom brands at this year’s ceremony, alongside Ufone and Telenor, who together secured nine Dragons, the highest tally in the telecom sector at this year’s awards.
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