Pakistan Software Export Board (PSEB), in collaboration with the Trade Development Authority of Pakistan (TDAP), is preparing to present Tech Destination Pakistan at LEAP 2026 with a dedicated Pakistan Pavilion, scheduled from 13–16 April in Malham, Riyadh. The pavilion spans 135 square meters in Hall 3 and offers 20 Pakistani companies the opportunity to participate at a 60% subsidized cost, bringing the participation fee to PKR 1,395,000 after the subsidy. This initiative allows local IT firms to position themselves on a global stage, showcasing innovations while accessing strategic networking and market expansion opportunities. Companies interested in exhibiting can apply via the TDAP portal by 27 February 2026.
Often referred to as the Digital Davos, LEAP attracts global technology leaders, investors, and innovators, providing a platform to explore emerging trends, investment opportunities, and international partnerships. Participating companies will benefit from high-visibility branding within the Pakistan Pavilion, curated B2B meetings, and comprehensive on-ground facilitation. The initiative reflects PSEB’s and TDAP’s continued commitment to boosting Pakistan’s IT export potential and supporting local firms in scaling internationally.
By joining Tech Destination Pakistan at LEAP 2026, participating companies can directly engage with key stakeholders in the Saudi market, gain insights into regional technology demands, and establish valuable connections with international investors and partners. The pavilion aims to serve as a hub for innovation, promoting Pakistani IT products and services to a global audience while fostering collaboration and knowledge exchange in emerging technologies.
With the focus on digital transformation and global expansion, this participation provides an avenue for Pakistan’s IT sector to strengthen its presence on the world stage. Companies attending the pavilion will benefit from a combination of market exposure, networking opportunities, and strategic guidance to help them enter and grow within the Middle Eastern technology ecosystem.
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