The National Information Technology Board has launched the PEMRA Complaint System application, a dedicated mobile platform that allows citizens to report issues related to live media content directly to the Pakistan Electronic Media Regulatory Authority and receive timely responses without the delays that have historically characterised formal regulatory complaint processes.
The app, developed by NITB under the Ministry of IT and Telecommunication, is available on both Android and iOS and is designed to bring citizens into more direct contact with the regulatory decision-making process. Through the application, users can submit complaints about live broadcast content, track the status of their submissions, and receive feedback on the action taken, replacing the informal and often unacknowledged complaint channels that most viewers previously had to rely on. The platform’s emphasis on real-time response and documented accountability addresses one of the more consistent criticisms of media regulation in Pakistan, where public grievances about broadcast content have rarely translated into visible regulatory action.
NITB described the initiative as a smart digital tool built to bring transparency and accountability to media oversight, positioning it as part of the broader Digital Nation Pakistan agenda that aims to use technology to close the gap between citizens and government institutions. For Pakistan’s media consumers, the PEMRA Complaint System app offers a structured, accessible pathway to flag content concerns that were previously either ignored or resolved through processes entirely invisible to the complainant. The app can be downloaded on Android at https://lnkd.in/gQC2mjX5 and on iOS at https://lnkd.in/dqEsJJv3.
Follow the SPIN IDG WhatsApp Channel for updates across the Smart Pakistan Insights Network covering all of Pakistan’s technology ecosystem.
