Daraz Pakistan’s 11.11 campaign, the country’s largest annual online shopping event, concluded with record-breaking performance, fueled by strong momentum on DarazMall. Millions of customers accessed more than 10 million discounted products, with DarazMall emerging as the key driver of growth. Known for offering 100 percent authentic products from leading local and international brands, DarazMall recorded an extraordinary 50X increase in growth, setting a benchmark for trusted digital commerce in Pakistan. The campaign saw renowned brands including Knorr, Lipton, Pond’s, Rivaj, Saeed Ghani, Zellbury, J., Stylo, Haier, and Meclay among the most preferred choices, while Haier, Tecno, Samsung, Asim Jofa, JC Buckman, Zero, Nestlé, TCL, Mezan, and Cherry were among the fastest-growing brands on the platform, reflecting a shift toward verified and reliable online shopping experiences.
Consumer engagement across the wider Daraz ecosystem reached new highs as shoppers explored a variety of categories, with makeup, women’s fashion, audio devices, skincare, and men’s fashion among the most visited. Products such as lip gloss, mascara, skincare serums, unstitched 3-piece suits, handbags, winter tracksuits, earbuds, smartwatches, hair straighteners, and scented candles were the most frequently ordered, reflecting strong demand for both daily essentials and lifestyle items. The campaign also offered emerging brands the opportunity to gain visibility, with names such as Loyi, Kabishah, Sereno, MoltyHome, SAC, Organic Inn, Savannah, Fitted, AccuFix Cosmetics, and Kingtox reaching large-scale audiences for the first time. Curated shopping moments like Brand Rush Hour generated a 700 percent increase in orders for participating partners during limited-time windows.
Marketing investment during 11.11 also saw notable growth. Approximately 2,300 sellers and brands activated Daraz Marketing Solutions ads, a 40 percent increase over last year, achieving a return on ad spend of up to 16 dollars for every dollar invested. This demonstrates the growing importance of performance-driven marketing within Pakistan’s online retail landscape. The surge in demand contributed to record-setting results for Daraz’s seller community, with more than 48,000 sellers outperforming last year, making it the strongest 11.11 campaign for many participants. Delivery efficiency and customer service remained central to the campaign, with the longest order covering 1,969 kilometers from Karachi to Gilgit and the fastest order delivered in just six hours. Daraz recorded a 92 percent customer satisfaction score throughout the sale period, reflecting improvements in logistics, product quality, and service reliability.
Digital payments also experienced significant growth during the event. Transactions processed through Daraz’s partner Easypaisa were more than twelve times higher than regular trading days, signaling increasing consumer confidence in cashless transactions and the growing acceptance of mobile wallets and cards. Ehsan Saya, Managing Director of Daraz Pakistan, noted that 11.11 energizes the nation’s digital economy by helping customers discover new brands, enabling DarazMall partners to achieve their best yearly results, and providing small businesses across Pakistan access to national audiences. He highlighted that the campaign’s success underscores the potential when technological infrastructure, logistics, and digital payments work in harmony. With DarazMall driving exceptional brand growth, rising digital payment adoption, and millions of consumers accessing major savings, Daraz Pakistan’s 11.11 campaign reinforced its position as the country’s most influential online shopping event.
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