Bluesky, the decentralised social media platform that has positioned itself as an open and user-controlled alternative to mainstream networks, has introduced its next major product: an artificial intelligence assistant called Attie, designed to help users build fully customised social media feeds using nothing more than plain language descriptions. Attie was built by Bluesky’s Chief Innovation Officer Jay Graber and her newly formed Exploration team, and is described as an “agentic social app” constructed on Bluesky’s open-source framework called the AT Protocol. The product represents Bluesky’s entry into the growing field of artificial intelligence-powered social tools, positioning the platform alongside larger networks that have already begun integrating conversational artificial intelligence into their core experiences.
To use Attie, users simply type prompts in natural language to generate social feeds without needing any knowledge of coding or algorithm configuration. Example prompts featured on the Attie website include requests such as “Show me electronic music and experimental sound from people in my network” or “Builders working on agent infrastructure and open protocol design.” The underlying idea is to make the powerful feed customisation capabilities that Bluesky’s open architecture has always offered accessible to everyday users who would otherwise be locked out by the technical barrier of writing feed algorithms from scratch. Graber described the experience in a blog post as feeling more like having a conversation than configuring software, with users describing the kind of posts they want to see and the coding agent building the corresponding feed.
Graber was careful to clarify that Attie is a separate app from Bluesky and that users are under no obligation to use it. However, since both Attie and Bluesky are built on the same AT Protocol framework, there is potential for cross-app implementation between the two platforms, as well as with any other application built on the same open protocol. Attie is currently available through an invite-only closed beta, with interested users able to join the waitlist through the official website at attie.ai. The launch adds a meaningful new dimension to Bluesky’s product roadmap and signals the platform’s intent to use its open-source foundations not just as a technical differentiator, but as the basis for building genuinely novel artificial intelligence-powered experiences that larger, more centralised platforms would find structurally difficult to replicate.
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