Amazfit has expanded its wearable lineup with the launch of the Active Max smartwatch, offering enhancements in display brightness, fitness tracking, and battery performance. The device features a 1.5-inch circular AMOLED display capable of reaching up to 3,000 nits of peak brightness. Automatic brightness adjustment ensures clear visibility outdoors and during workouts. Weighing 39.5 grams without the strap, the Active Max combines aluminum and polymer materials in its body and carries a 5 ATM water resistance rating, allowing it to withstand brief immersion in water up to 50 meters deep.
Battery life is one of the standout aspects of the Active Max. Amazfit reports that typical usage can last up to 25 days on a single charge, while continuous GPS tracking reduces battery life to approximately 64 hours. The smartwatch includes a built-in microphone and speaker, supporting Bluetooth calling when paired with a smartphone. With 4GB of internal storage, users can store music and podcasts directly on the device, removing the need for a constant smartphone connection during workouts or outdoor activities.
Fitness and activity tracking are central to the Active Max’s functionality. The smartwatch supports more than 160 sports modes covering running, gym workouts, and a variety of training activities. It offers automatic workout pausing and basic route creation for running sessions. Users also gain access to topographic maps and ski maps for outdoor navigation. Integration with third-party fitness platforms such as Strava and Adidas Running, along with Amazfit’s Zepp app, enables users to monitor performance metrics, manage the device, and track long-term activity trends.
The Amazfit Active Max is now available in Europe and comes with contactless payment support. Priced at $199, the smartwatch combines long battery life, versatile sports tracking, and enhanced display features, positioning it as a capable device for fitness enthusiasts and everyday users seeking an all-in-one wearable. Its combination of hardware durability, software integrations, and accessibility makes it a competitive option in the growing smartwatch market, reflecting Amazfit’s ongoing focus on user-centric design and practical functionality.
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