Treet Corporation Limited is preparing to receive its first shipment of imported lithium-ion batteries as part of its entry into Pakistan’s growing energy storage market. The announcement came during an analyst call on Thursday attended by Topline Securities, where the company noted that revenue from the shipment is expected to appear in the fourth quarter. While this marks a significant step in Treet’s expansion into modern energy solutions, management emphasized that any local assembly of the batteries will depend on market response to the imported units. The move aligns with Pakistan’s ongoing transition toward solar energy and increased adoption of alternative power sources, reflecting broader trends in the region’s renewable energy sector.
Syed Sheharyar Ali, CEO of Treet, shared with BR Research that the company has partnered with a major Chinese manufacturer to introduce a lineup of lithium-ion batteries and compatible inverters. Treet plans to offer five SKUs covering both tower-mounted and wall-mounted formats, targeting residential, commercial, and industrial consumers. The company aims to leverage its established distribution network while gauging consumer interest and demand for lithium-ion products. By introducing imported units first, Treet seeks to ensure operational and market readiness before scaling production locally, a strategy intended to balance risk and opportunity in a sector that is still developing in Pakistan.
According to data from the Policy Research Institute for Equitable Development (PRIED), Pakistan has installed approximately 33 gigawatts of solar photovoltaic capacity, highlighting the country’s gradual shift from conventional energy sources to renewables. Treet management noted that traditional batteries will continue to play a role in meeting seasonal demand, particularly during periods of low grid availability. The integration of lithium-ion technology offers advantages in energy efficiency, longevity, and storage capacity, making it an attractive solution for households and businesses adopting solar infrastructure. Analysts have observed that such developments are indicative of a wider market trend where industrial players are diversifying product portfolios to include energy storage solutions in response to rising electricity demand and increasing reliance on intermittent renewable sources.
Founded in 1977, Treet Corporation Limited is a publicly listed company that has historically focused on manufacturing and selling over 75 SKUs in personal care products, including shaving razors, body razors, and feminine hygiene items. The company’s foray into lithium-ion batteries and inverters represents a strategic expansion into the energy sector, leveraging both its operational expertise and established market presence. By entering the lithium-ion market, Treet aims to position itself as a versatile player in Pakistan’s evolving energy landscape, capable of offering solutions that address both immediate consumer needs and long-term energy storage requirements. This initiative also underscores the growing intersection of technology and energy in Pakistan, where companies increasingly integrate renewable energy solutions into their business strategies.
Follow the SPIN IDG WhatsApp Channel for updates across the Smart Pakistan Insights Network covering all of Pakistan’s technology ecosystem.
