In a promising development for Pakistan’s technology and innovation sectors, Swiss-German fund manager Tobias Hundertmark visited PSEB in Islamabad, where he engaged with key stakeholders from the country’s dynamic tech ecosystem. The visit, facilitated by PSEB, is being seen as a positive signal toward potential foreign direct investment (FDI) in the country’s automotive technology and software development industries.
Mr. Hundertmark, who is linked with a USD 400 million global investment fund, was welcomed by Abu Bakar, CEO of PSEB, and participated in a series of meetings with leading entrepreneurs and representatives of Pakistan’s fast-evolving technology sector. Among the prominent figures present were Syed Ahmad (CEO, DPL), Ali Moeen (Co-Founder, EZBike), M. Adeel (Krämer Automotive Pakistan), Salman Dar (P@SHA), and Amir Anzur (Chief Marketing Officer, PSEB).
The fund manager expressed admiration for Pakistan’s hospitality, business-friendly environment, and English-speaking talent pool, describing the country as highly conducive to innovation and international collaboration. He highlighted the automotive technology and software services sectors as areas of keen interest for potential investment.
“I’m deeply impressed by the infrastructure, ease of communication, and energy of Pakistan’s tech ecosystem,” said Mr. Hundertmark. “There’s tremendous untapped potential here, and if the software industry continues to scale with greater intent and strategic focus, Pakistan could very well become the next tiger economy.”
The timing of the visit is aligned with Pakistan’s broader digital transformation agenda, championed by the Ministry of IT and Telecom, PSEB, and platforms like Tech Destination Pakistan and P@SHA (Pakistan Software Houses Association). These bodies are actively seeking to attract international capital and partnerships to position Pakistan as a hub for innovation and technology exports.
Mr. Hundertmark’s positive assessment reinforces growing sentiment among global investors that Pakistan’s tech talent, coupled with government support and cost-effective operational capabilities, make it a compelling destination for venture funding and business expansion. His fund, which already holds diversified global interests, is now evaluating options to engage directly with Pakistan-based startups and automotive innovators through targeted investments, partnerships, and mentorship initiatives.
The visit also provided a platform for Pakistani tech leaders to showcase ongoing advancements in mobility, automation, and software development, areas where Pakistan is gradually building a competitive edge. Companies like EZBike and Krämer Automotive highlighted use cases around electric vehicles, smart mobility, and AI-powered automotive solutions, all aligning with global trends and sustainability goals.
As part of next steps, discussions are expected to continue between PSEB and Mr. Hundertmark’s team to formalize potential avenues for collaboration, including matchmaking with promising startups and creating soft landing opportunities for global ventures interested in Pakistan’s emerging markets.
This development further underscores the importance of Tech Destination Pakistan as a growing magnet for international investors, tech leaders, and innovation-focused institutions. With consistent policy support and greater industry alignment, Pakistan is on a trajectory to enhance its visibility in global tech corridors.
