Meta is rolling out its experimental AI powered gaming app, Pocket, to everyone in the United States. The app allows users to create small interactive games using simple AI prompts and share them through a scrollable feed, marking Meta’s latest step in expanding access to AI powered creation tools.
Pocket first launched quietly in Brazil last month as a test before its wider rollout in the United States. The app lets users describe what they want to create using an AI prompt, which the system then turns into interactive experiences and games that Meta refers to as gizmos. These creations can respond to touch as well as the movement or tilt of a phone, and can also play sound effects or include clips from users’ favorite songs. Users are able to add photos from their camera roll or allow the games to access their phone’s camera to build more personalized experiences. Once created, gizmos can be published to a user’s profile, where other people can save them, repost them, or remix them into new creations of their own.
Pocket is built on technology and ideas originating from Gizmo, a vibe coding platform developed by Atma Sciences, which Meta acquired earlier this year through an acqui hire. Gizmo had previously allowed users to create interactive puzzles, games, memes and other experiences through prompts and share them in a public feed. With Pocket now launching more widely, Meta is shutting down the original Gizmo app and consolidating that functionality under its own branding.
Pocket forms part of a broader push by Meta into AI powered creative tools, following the company’s earlier introduction of AI image generation through its Meta AI app and experimentation with AI generated video through the standalone Vibes app. Meta has also launched several other standalone apps in recent months, including Instagram Instants, Forum and Seller, alongside testing AI generated bedtime stories and introducing a Meta AI app for Mac. Meta CEO Mark Zuckerberg has said that AI assisted software development is making it easier for the company to build and release new apps, adding during Meta’s July earnings call that the company expects it to become significantly easier to launch new apps going forward, with plans to test more ideas while relying on its recommendation systems to help new products grow. Pocket now joins this expanding collection of experimental Meta apps, reflecting the company’s broader bet that AI can make creating interactive games as simple as writing a prompt.
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