A session titled “Reputation Management for Startups” was recently held at the National Incubation Centre (NIC) in Islamabad and was powered by Jazz Xlr8.
Currently in charge of Jazz’s external communication, Khayyam Siddiqi invited over 40 startup entrepreneurs to an interactive session.
The foundations of PR and the significance of strategic communication, including reputation management, were presented by Khayyam to the NIC startups. Additionally, he talked about tools and methods that may aid small firms in growing and adopting the best strategy for locating and contacting important stakeholders.
“PR boosts a business’s reputation. Over time, it increases brand equity, or the perceived worth of a brand among its stakeholders,” according to Khayyam.
The Reptrak reputation management approach was also presented to the young entrepreneurs. He remarked,
“A firm’s core pillars that forge a connection between stakeholders and the organisation include business performance, thought leadership, sustainability efforts, innovation, workplace, governance, and goods and services. It is crucial to focus on and convey them.”
The concept enables businesses to construct four attributes: sentiments, esteem, trust, and adoration.
He went on to explain that for the majority of startups, it would be intriguing to observe how strategic communication initiatives permeate everything firms do, providing an in-depth view of the company and crafting a story that may pique the attention of the right audiences.
The entrepreneurs discussed their experiences with how communications have helped them expand their firms during the two-hour interactive event.
Intriguing queries regarding finding the correct audience and adapting storytelling to boost growth were also raised by a lot of entrepreneurs. They also asked questions regarding preserving their reputation, particularly during a crisis.
Innovation has been boosted by technological development, including blockchain, the Internet of Things, and cloud computing. Every second, a new company is starting up, some of which are challenging the status quo.
Young companies need to adopt the correct PR strategy in such a scenario, where media has limited space and the public is inundated with information via numerous sources, so they not only stand out among the clutter but can also boost their reputation.
