The Pakistan Digital Authority has welcomed Fatika Qureshi as its new Product Manager, a role in which she will help shape the direction of the country’s national digital infrastructure. Officials at the authority framed the appointment around a distinction they consider central to public sector technology work, namely the gap between a government service that simply exists online and one that citizens can actually use without friction, positioning product management as the discipline responsible for closing that gap.
Qureshi is a computer engineer by training and brings nearly ten years of product and project management experience drawn primarily from the software industry, where her work has centered on translating complex technical systems into tools that are practical and accessible for everyday users. She joins the authority from NETSOL Technologies Pakistan, where she held the position of Senior Project Manager, having previously worked at Dubizzle Labs and Afiniti earlier in her career. Across these roles, she has been involved in enterprise software, digital marketplace platforms and customer experience technology, giving her a varied technical background ahead of her move into public sector digital infrastructure work.
At the Pakistan Digital Authority, Qureshi will focus on building citizen centered digital products that reshape how public services are delivered, working at the intersection of GovTech and broader product strategy. Officials described her mandate as extending well beyond simply moving existing government services onto digital platforms, emphasizing instead an effort to make those services more intelligent and easier for citizens to navigate, a distinction the authority considers important as it continues expanding its portfolio of digital public services across the country.
Authority officials said Qureshi’s approach to building systems that are intelligent, transparent and simple enough that citizens never need to think about the underlying technology aligns closely with what the organization is trying to achieve at a national scale. Her appointment reflects a broader pattern within the Pakistan Digital Authority of bringing in experienced private sector product professionals to support its digital transformation agenda, with officials noting that the most effective digital products are ones that fade into the background of people’s daily lives rather than drawing attention to the systems that power them, a principle they say will guide her work at the authority going forward.
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