The well-known file-sharing service LimeWire, which was discontinued in 2010, has just returned to the market and is gaining enormous popularity.
The site has since reopened, but not in the same capacity as before because of a legal dispute with the Record Industry Association of America over allegations of copyright infringement.
It was revived last week as an NFT marketplace for art and entertainment, with a music-focused initial launch.
The advertisement announces, “LimeWire is back.” Twitter, Instagram, and TikTok are just a few of the social media sites where the campaign will be promoted.
According to the company’s global creative director Florestan Rösemann, “Our ad is both a love letter to the 2000s and a celebration of the new LimeWire.”
Many of us were teenagers when LimeWire initially launched and are now adults to witness the brand’s relaunch, just like the characters in the commercial.
Ivis Buric, chief communications officer of LimeWire, stated that the company wants to introduce the NFT world to the general public and to those who aren’t interested in it at the moment. NFTs can improve people’s lives; they are more than just a fad.
LimeWire’s initial concentration is on music since, according to Buric, the company has a “inherent relationship” to that industry. Later, it intends to diversify into other forms of artistic and entertaining material.