inDrive, the global mobility and urban services platform, has earned major recognition at the Dragons of Pakistan Awards 2025 by securing a Gold Award in the Marketing Excellence category for its Ride to Donate campaign and a Bronze Award in Influencer Marketing for its Har Ride, Aik Nayi Kahani initiative. With these wins, inDrive has advanced to the Dragons of Asia competition, where it will stand among leading campaigns from across the region. The awards highlight not only creative storytelling but also the company’s efforts to combine social impact with innovation in mobility services.
The Ride to Donate campaign showcased how a transport service could go beyond everyday commuting by contributing directly to community development. Through this initiative, a portion of every ride fare was allocated to improving school sports facilities in Karachi, Islamabad, and Lahore. The goal was to empower students by giving them better opportunities for learning, teamwork, and personal growth, using sports as a foundation. This approach allowed inDrive to build a strong connection between its core service and a broader vision for social responsibility, making the campaign a standout example of corporate purpose aligning with business operations.
The Har Ride, Aik Nayi Kahani initiative further amplified inDrive’s presence in Pakistan by engaging 40 content creators who collectively reached an audience of over 27 million people nationwide. Each influencer shared authentic stories that centered on ambition, resilience, connection, and personal freedom, reinforcing the brand’s belief that every ride carries a story worth telling. This campaign resonated with audiences across different segments, demonstrating the power of digital storytelling and influencer engagement in strengthening brand identity and community ties.
Speaking on the achievement, Awais Saeed, Country Head of inDrive Pakistan, said the recognition reflects the company’s core values and the collective efforts of its team, partners, drivers, and passengers. He emphasized that both campaigns were built on principles of fairness and transparency, aiming to address inequities in mobility while also making a positive social impact. The execution of these initiatives was supported by ATNR Creative Marketing Agency, whose innovative approach helped bring the creative vision to life.
Dragons of Pakistan, launched in 2023 as part of the wider Dragons of Asia framework, serves as a platform for recognizing marketing excellence across categories including Digital, Integrated Marketing, Small Budget, and Cause & Sustainability. Winning campaigns at the national level automatically qualify for the Asia-wide competition, giving local initiatives the chance to showcase their creativity on a global stage. For inDrive, this recognition is another step in its broader mission to provide fair and transparent pricing models for drivers and riders alike. By offering flexibility and low-cost entry into the mobility sector, the platform continues to enable individuals to build sustainable income opportunities while contributing to the growth of Pakistan’s digital and freelance-driven economy.
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