The Khyber Pakhtunkhwa Information Technology Board (KPITB) and DEMO Ideas for Impact have launched SheMeansBusiness training programmes in Peshawar. The 3-day digital marketing and financial management event is part of Facebook’s SheMeansBusiness programme, which provides skills and business training to women-owned businesses in the digital economy.
Women’s entrepreneurship is a critical component of a country’s economic development. The sessions were held at Khyber Pakhtunkhwa’s seven “Durshal community spaces,” which aim to empower youth with opportunities to interact, invent, and start new enterprises.
Women entrepreneurs from a variety of industries attended the seminar, ranging from hospitality and recreation to healthcare and education. They were given skills in the use of social media technologies, content production, online marketing, and financial management through presentations and practical demonstrations.
Muhammad Bin Masood, CEO of DEMO, expressed his delight at the positive response during the programme. “The SheMeansBusiness programme will enable women in KPK learn from a world-class curriculum and apply digital and financial literacy tools to improve their enterprises with the introduction of SheMeansBusiness. I feel that digital skills are essential for now and tomorrow, and it gives me great pleasure to be able to contribute to the education of a remarkable group of female entrepreneurs.”
This programme, according to Dr. Sahibzada Ali Mahmud, Managing Director of KPITB, has created an exciting opportunity for women-led enterprises. “I am extremely optimistic that this programme will contribute to the advancement of KPK’s women entrepreneurs’ digital abilities and result in a substantial transformation in our economy,” she said.
The following workshops will be held in Durshals in Abbottabad, Swat, Swabi, Bannu, and Mardan in the coming months.