In order to celebrate the creator community on YouTube and to share the most recent information, updates, and inspiration from brands that are having success there, YouTube held its first-ever YouTube Brandcast in Pakistan.
YouTube also highlighted at Brandcast how it is assisting the Pakistani creator ecosystem by developing a dependable, multi-format platform that enables creators to establish local and international communities that satisfy the changing demands of their audiences.
YouTube is the most popular online video platform in Pakistan, with 62% of online Pakistanis ages 18 to 24 reporting watching it once or more per month, according to Google and Kantar’s Unlocking Digital in Rural Pakistan research.
In fact, 78% of Pakistani internet users say they watch their favourite shows and content on YouTube, 76% say they’ve learned something new from the site, 75% say YouTube has helped them delve deeper into their interests, and 73% say they can find video content on the site to suit all their moods.
According to the same study, 78% of Pakistanis in rural areas who are online watch YouTube. 76% of people who watch YouTube claim that it has original content that they can only find on YouTube.
“YouTube is about making connections and finding a community you can call home,”
said Farhan S. Qureshi, Country Director for Pakistan, Sri Lanka, and Bangladesh at Google. Viewers can learn there, unwind there, and connect with their passions there. The platform gives people more control over their lives by giving them a voice as well as financial security. It is not surprising that YouTube fosters strong connections between brands, creators, and audiences in Pakistan’s urban and rural areas given the platform’s strong appeal to people of all ages and backgrounds.
More content; stronger community
The creators at the centre of YouTube are fostering real connections by providing genuinely interesting content.
YouTube has content in both long and short form that will satisfy your needs. In comparison to the same period in 2021, more videos were seen in the first quarter of 2022.
Videos about digital marketing increased by over 95%, those about web development by over 90%, those about exercise by over 80%, and those about live television by over eight times.
When compared to the same period the previous year, the total number of hours of content uploaded to YouTube by Pakistani channels from June 2021 to May 2022 increased by over 25%.
YouTube’s multi-format creativity gives creators every screen and every format possible to succeed
Short-form videos uploaded to YouTube through YouTube Shorts, which debuted in July of last year, are part of this positive growth in content.
With a four-fold increase from a year ago, YouTube Shorts now receives an average of 30 billion daily views worldwide. Shorts has had enormous success in Pakistan as well, which is evidence of the country’s citizens’ changing preferences for the types of media they prefer to watch.
The director of YouTube Partner Development and Management (APAC), Marc Lefkowitz, continued, “We have creators producing a variety of content, including podcasts, sketches, reviews of cars and technology, tutorial videos, gaming, and more. With more than 100K subscribers, there are more than 5,400 YouTube channels. That represents a 35% increase from the prior year. Over a million people subscribe to more than 350 of these channels. The platform wants to keep providing assistance to Pakistani creators so they can responsibly follow their passions and advance their careers.
The number of YouTube channels earning Rs1 million or more as of June 2021 has increased by more than 110% compared to the same period last year.
YouTube has shown to be a successful platform for communication across the languages of Pashto, Sindhi, Punjabi, Balochi, or Urdu, allowing Pakistanis from all walks of life to turn their passion into full-time careers, whether they are from a remote village in Punjab or a metropolis like Karachi.