Meta has quietly released Pocket, a new application that allows users to generate small interactive applications and games through text prompts, without formally announcing the launch or making the app available in every country, suggesting the platform may still be in an early testing phase.
Available on both the Apple App Store and Google Play since June 29, Pocket describes itself as a platform for creating and sharing small interactive experiences that it refers to as gizmos. Users create a gizmo by entering a written description of what they want to build, after which the Artificial Intelligence generates a playable interactive experience based on that prompt. Gizmos can react to touch and the movement of a phone, play music and sound effects, access the device camera, use photos from the gallery, and in some cases reason about their surroundings. Once created, users can publish their gizmos to a scrollable discovery feed where others can interact with them or remix them if the creator permits, giving the platform a social and creative community dimension alongside its generation tool.
Pocket’s origins trace back to Gizmo, an existing platform developed by Atma Sciences that offered similar interactive mini-app creation through Artificial Intelligence prompts and had recorded approximately 635,000 installations across iOS and Android with 98 percent positive user sentiment according to app intelligence company Appfigures. Meta hired the engineering team behind Gizmo earlier this year and secured a non-exclusive licence to Atma Sciences’ underlying technology, with the team joining Meta’s Superintelligence Labs where the Pocket application has since been developed. Reverse engineer Alessandro Paluzzi first drew wider attention to Pocket after spotting its store listings, prompting coverage before Meta had made any formal announcement of the product.
The launch extends Meta’s growing portfolio of Artificial Intelligence-generated consumer content tools, which already includes Meta AI for image creation, Vibes for Artificial Intelligence-generated video, and various Artificial Intelligence features embedded across Facebook, Instagram, and the Edits video application. Pocket takes a distinct approach by targeting interactive and playable content rather than static images or videos, opening a category of Artificial Intelligence-generated media that the company has not previously addressed in its consumer applications. Whether Pocket will develop into a fully public product or remain in limited testing will depend on how the current soft rollout performs in terms of user engagement and content quality across the discovery feed.
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