AiSight, a Pakistani startup leveraging AI for market share insights in the Consumer-Packaged Goods (CPG) industry, has joined the NielsenIQ Partner Network. This strategic collaboration grants AiSight access to NielsenIQ’s global retail sales data, empowering mutual clients with even more powerful market intelligence.
The partnership unlocks a new level of data analysis. By combining NielsenIQ’s retail data with AiSight’s AI-powered analytics, the two companies aim to transform raw data into actionable insights for sales, marketing, and trade teams of Fortune 500 CPG companies worldwide.
AiSight’s user-friendly platform simplifies complex data analysis for field teams. It translates insights into clear, actionable daily tasks delivered through mobile applications. This allows for immediate responses to market shifts, such as out-of-stock situations, enabling field teams to optimize fulfillment cycles and save valuable time and resources.
“This collaboration allows clients to leverage NielsenIQ’s monthly market share data and transform it into actionable insights to drive growth,” said Dr. Umar Saif, CEO of AiSight.ai. “Our SaaS platform empowers clients with our proprietary AI technology within just a few weeks.”
AiSight, previously known as SurveyAuto, gained recognition in 2019 with funding from the Bill and Melinda Gates Foundation. Dr. Saif, the company’s founder, is a distinguished figure in AI and machine learning. He holds a computer science background, has been recognized by MIT Technology Review as one of the top 35 young global innovators, and received the Google Faculty Research Award in 2011.
This partnership between AiSight and NielsenIQ signifies a significant step forward for data-driven decision making in the CPG industry. By providing actionable insights to field teams, the collaboration has the potential to optimize sales strategies and ultimately drive market share growth for CPG giants globally.
