Zong has announced a relief initiative for subscribers in flood-hit areas by providing 30 free Zong-to-Zong minutes and 30 free all-network SMS, valid for three days. The move comes as heavy rains and flash floods continue to disrupt lives, damage infrastructure, and limit essential communication in several districts across Pakistan. The complimentary connectivity package is aimed at enabling affected residents to reach family members, contact emergency services, and stay connected with relief agencies during a critical period.
The initiative covers multiple severely impacted regions including Bagh, Bajaur Agency, Buner, Kotli, Muzaffarabad, and Swat, where communication networks have been strained by weather-related damage. With many communities cut off from reliable channels, the availability of free voice and messaging services offers a crucial lifeline for individuals and families trying to coordinate assistance or connect with loved ones. By leveraging its network reach, Zong has stepped in to ensure that access to communication is not an additional burden for those already facing disaster-related challenges.
Sajid Munir, Head of Marketing Zong, highlighted the importance of connectivity during emergencies, emphasizing that the company views its role as more than just a service provider. “As Pakistan faces yet another natural disaster, Zong stands shoulder-to-shoulder with the nation. Connectivity is a lifeline in emergencies, and through this initiative, we aim to ensure that our customers in the affected regions can reach their loved ones and get the help they need without any barriers,” he said. His remarks underscore the role of telecom operators in extending support beyond commercial services and directly contributing to relief efforts in times of national crises.
The company noted that its nationwide infrastructure enables it to quickly adapt and provide support during emergencies, whether through maintaining uninterrupted network services or offering targeted relief to vulnerable communities. Zong has consistently expressed its commitment to using its technological capabilities for social good, and this latest initiative aligns with its ongoing efforts to assist disaster-hit populations. Beyond immediate relief, the company also continues to explore ways in which its infrastructure and resources can strengthen resilience in the face of recurring natural challenges.
By extending free minutes and SMS, Zong not only supports communication during a disaster but also demonstrates how telecom operators can play an integral role in disaster management. As flooding remains a recurring issue in Pakistan, initiatives such as these serve to highlight the importance of private sector involvement in providing quick, practical solutions that address urgent needs while reinforcing long-term trust with communities.
Follow the SPIN IDG WhatsApp Channel for updates across the Smart Pakistan Insights Network covering all of Pakistan’s technology ecosystem.
