VEON, a global digital operator, has announced the launch of its “Invest in Pakistan, NOW!” initiative in partnership with JazzWorld, VEON’s services company in Pakistan, with the announcement taking place at the World Governments Summit 2026 held in Dubai from February 3 to 5 under the theme Shaping Future Governments. The initiative was highlighted by the UAE Prime Minister’s Office, lending significant institutional visibility to what VEON and JazzWorld are positioning as a structured platform to engage international investors and create meaningful dialogue around Pakistan’s investment potential, digital transformation trajectory, and cross-border investment opportunities. The source of the announcement is the UAE Ministry of Cabinet Affairs, with the full statement available at moca.gov.ae.
The “Invest in Pakistan, NOW!” initiative is designed to support, facilitate, and engage investors interested in Pakistan’s economy, with a particular focus on digital transformation, inclusive growth, and the creation of viable pathways for international capital to enter the Pakistani market. By launching the initiative at the World Governments Summit, one of the most prominent annual gatherings of global government leaders, policymakers, and international business figures, VEON and JazzWorld have chosen a platform that maximises exposure to the precise audience most capable of translating interest into investment commitments. The World Governments Summit draws participation from heads of state, ministers, and senior executives from across the world, making it a strategically significant venue for positioning Pakistan as a credible and active destination for foreign direct investment in the digital economy.
VEON’s decision to anchor the initiative around JazzWorld reflects the broader strategic role that Pakistan’s largest telecom operator plays within VEON’s global portfolio. JazzWorld serves tens of millions of customers across Pakistan and has been at the centre of some of the country’s most significant digital services developments, including mobile financial services through JazzCash and expanding digital content and connectivity offerings. For international investors evaluating Pakistan’s digital economy, JazzWorld’s scale and operational track record provides a concrete reference point for what is already working in the market and what further investment could accelerate. The initiative’s launch at the World Governments Summit, combined with its highlighting by the UAE Prime Minister’s Office, signals a coordinated effort to shift the international narrative around Pakistan from one defined by macroeconomic challenges to one that foregrounds the country’s digital growth potential and the concrete investment opportunities that a market of over 240 million people presents.
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