Ufone 5G held a company wide townhall in the days following its merger with Telenor Pakistan, with President and Chief Executive Officer Hatem Bamatraf addressing employees on his vision for the newly combined organisation. The event marked one of the first major internal gatherings since Telenor Pakistan formally ceased to exist as a separate legal entity and was fully absorbed into Pak Telecom Mobile Limited, the parent company behind the Ufone 5G brand.
During the townhall, Bamatraf outlined his vision for building a company with stronger capabilities, broader expertise, and accelerated innovation, with an emphasis on delivering greater value for customers going forward. He also formally introduced the Executive Management Team that will lead this agenda, a group that includes Chief Commercial Officer Atif Raza, Chief Technology and AI Officer Awais Vohra, Chief People Officer Areej Khan, and Chief Financial Officer Mudasser Shafiq, among other senior appointments confirmed earlier this month following the completion of the merger.
Beyond the leadership presentation, employees from across Pakistan came together as part of the event, which the company described as an important milestone in establishing a shared identity following the amalgamation of the two organisations. The gathering reflects the broader integration challenge facing the merged entity, which brings together the workforces, systems, and corporate cultures of what were previously two separate telecom operators competing directly against each other in the Pakistani market.
The townhall comes as Ufone 5G works through a complex post merger integration process that has included leadership restructuring, workforce assessments, and ongoing regulatory engagement with Pakistan Telecommunication Authority over branding and tariff matters. Bamatraf, who previously served as President and CEO of both PTCL and Ufone before the merger, has publicly described the completion of the amalgamation as a defining moment for the company and for Pakistan’s telecom industry, while acknowledging that the transition period carries execution risk, including the possibility that some subscribers may switch to rival operators as networks and customer systems are consolidated.
With the combined entity now holding close to 36 percent of Pakistan’s mobile subscriber market, positioning it as a close challenger to market leader Jazz, the company’s ability to align its newly merged workforce around a shared culture and strategic direction is expected to play a significant role in determining how smoothly the integration proceeds over the coming months. The townhall and the broader internal messaging around building “one team” suggest the company is treating cultural integration as a parallel priority alongside the technical and regulatory work still underway following the merger.
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