SAP, the global enterprise applications and Business AI company, has reaffirmed its commitment to supporting Pakistan’s digital transformation and economic growth during a high-profile visit by Augusta Spinelli, Regional President for Europe, Middle East and Africa. A central event of the visit was a meeting between Spinelli and Federal Minister for Information Technology and Telecommunication Shaza Fatima Khawaja, where discussions focused on Pakistan’s digital economy and the role of emerging technologies in supporting innovation-led growth, enhancing business competitiveness, and preparing the national workforce for an artificial intelligence-powered future.
Minister Shaza Fatima Khawaja welcomed SAP’s contributions to technology adoption in Pakistan and described the country as being underpinned by a young technology-savvy population, progressive policy frameworks, and increasing adoption of emerging technologies. She expressed that Pakistan is looking to organisations to harness the power of data, cloud, and artificial intelligence to drive innovation, efficiency, and economic opportunity, and appreciated SAP’s role in contributing to the vision of a more connected, competitive, and future-ready Digital Nation Pakistan. Augusta Spinelli responded by describing Pakistan as a vibrant and fast-growing market with a dynamic ecosystem and strong talent base, and stated that SAP looks forward to deepening partnerships with customers, partners, and policymakers as organisations across the country accelerate transformation on strong digital foundations built on trusted data, integrated processes, and cloud technologies.
Ahmed Al-Faifi, Managing Director and Senior Vice President of SAP Middle East and Africa North, described the central opportunity in Pakistan’s market as combining Business AI with trusted enterprise data and applications to transform data into actionable insights, automate routine processes, and free people to focus on higher-value work. He said organisations that succeed in the artificial intelligence economy will be those that can make this combination work at scale, and reaffirmed SAP’s commitment to helping customers achieve long-term competitiveness through that model. SAP also highlighted significant opportunities to support Pakistan’s growing small and medium-sized business sector through GROW with SAP, a solution designed to help organisations adopt cloud enterprise resource planning, standardise processes, and benefit from the latest innovations in artificial intelligence, analytics, and automation without the complexity or cost of traditional enterprise software deployments.
Saqib Sabah, the newly appointed Head of Middle East and Africa North Growth Cluster and Managing Director of Pakistan at SAP, described the transformation momentum visible across Pakistan’s industries, from the public sector and financial services to telecommunications, manufacturing, and emerging enterprises, as reflecting a shift from basic digitisation toward intelligent, data-driven operations. He said SAP is proud to support customers across Pakistan as they embrace the next generation of business transformation powered by cloud and artificial intelligence. Through its ecosystem of customers, partners, and academic collaborations, SAP said it continues to support organisations in Pakistan in modernising operations, developing digital skills, and leveraging innovation to create lasting economic and societal impact.
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