Pakistan Software Export Board has spotlighted four women leaders at Devsinc who are playing defining roles in the company’s most ambitious phase of growth, spanning three acquisitions and international market expansion across the United States, the Middle East and North Africa, and the Asia-Pacific region. The recognition, shared through the Tech Destination Pakistan initiative, highlights how women are increasingly occupying the senior operational, talent, and strategic leadership positions that determine whether Pakistan’s technology companies can execute at a global scale rather than simply announcing international ambitions.
Maria Saddaf, Chief of Staff at Devsinc, came to the role after years of building the institutional infrastructure that Pakistan’s startup ecosystem lacked. At the National Incubation Centre Lahore, she worked across policy frameworks, institutional relationships, and the systems that connect founders to government, not as a participant but as someone who convened and structured those processes. At Devsinc, she sits at the centre of the company’s three-acquisition, three-market expansion, turning strategy into execution, aligning global leadership, and representing the executive office in the spaces where it matters most. Qurrat ul Ain, Lead Talent Acquisition, leads global hiring through Devsinc’s most ambitious international expansion period, building teams across artificial intelligence, cloud computing, DevOps, cybersecurity, and product engineering. Her approach is grounded in a conviction that talent acquisition is fundamentally a credibility challenge, about whether the right people believe in what an organisation is building and whether leadership can demonstrate that belief convincingly.
Bakhtawer Ejaz, Deputy Head of the Project Management Office, has built her career around closing the gap between technical execution and business value, specifically identifying the handoff points where delivery failures occur long before they become visible in engineering output. At Devsinc, she bridges technical delivery and strategic outcomes, ensuring that communication breakdowns do not compound into missed client commitments or failed project deliveries. Sleha J., Lead People Success, brings a background spanning operations, e-commerce, logistics, and business development, often having been the only Pakistani woman in the rooms where those industries make their decisions. At Devsinc, she leads People Success for the company’s largest cluster, designing the systems, structures, and processes that enable teams to perform consistently at scale across an organisation in the middle of rapid international growth.
PSEB framed the recognition as a reflection of the evolving character of Pakistan’s technology sector, one in which women are helping to architect growth across leadership, talent, operations, and business transformation rather than being confined to supporting or peripheral roles. As Devsinc continues to scale across global markets, the four leaders highlighted by PSEB represent a model of how Pakistan’s technology companies can build the internal human infrastructure needed to sustain international growth over the long term.
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