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FFC and Agrilift Partner: Agtech Modernizes Pakistan’s Agriculture for Food Security

  • July 4, 2024
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In a move to boost Pakistan’s agricultural sector, Fauji Fertilizer Company (FFC) and Agrilift have joined forces in a strategic partnership. This collaboration aims to empower farmers and bolster national food security through the implementation of modern agricultural technologies.

The partnership will see FFC and Agrilift introduce a new “Agtech” based Agri Services model, initially deployed across 18,000 acres of Pakistani farmland. This initiative will encompass several key elements, including the deployment of modern technologies, comprehensive advisory services encompassing everything from soil assessment to fertilization, and capacity building programs designed to equip farmers with the knowledge and skills they need to thrive.

Jahangir Piracha, Managing Director and CEO of FFC, emphasized the significance of the partnership, highlighting FFC’s unwavering commitment to supporting Pakistani farmers and boosting crop yields in the face of economic challenges. 

“By leveraging Agrilift’s innovative solutions and sustainable practices. FFC aims to empower farmers and ensure food security and stability for future generations.”

Jawwad Hasan, CEO and Co-Founder of Agrilift, echoed this sentiment, stressing the importance of advanced technologies in increasing farmer incomes and promoting sustainable growth throughout Pakistan. 

“Our top priority,” stated Hasan, “is to uplift farmers by enhancing crop yields. This is a crucial step in tackling the food insecurity crisis that has impacted 14% of Pakistan’s population, a significant rise from the 2% reported in 2019.”

This partnership between FFC and Agrilift signifies a significant stride towards modernizing Pakistan’s agricultural sector and creating a more secure and sustainable food future for the nation.

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