X has introduced a new History tab on its iOS application, replacing the existing Bookmarks button in the app’s left-side menu with a consolidated content hub that brings together everything a user has saved, liked, watched, or read in one unified and private section. The page is divided into four tabs: Bookmarks, Likes, Videos, and Articles, allowing users to return to saved or previously viewed content. The feature was announced by Nikita Bier, X’s head of product, who described it as a better way for users to keep track of their favourite content and return to things they want to finish reading or watching, noting that the timeline on X moves fast and that the History tab creates a more reliable place for catching up on long-form content.
While Bookmarks and Likes contain content users intentionally saved or interacted with, the Videos and Articles tabs are automatically populated based on what users watch or read on X. This distinction is significant: rather than requiring users to proactively save every piece of content they find interesting, the platform now logs viewing and reading activity passively, creating a browser-like experience that ensures users can always return to content they engaged with even without clicking any save button at the time. The History section remains private and visible only to the individual user, addressing a potential concern about the automatic tracking dimension of the feature. The update also consolidates tools that were previously scattered across different parts of the application. Bookmarks were previously housed in the main menu while liked posts could only be accessed through a user’s own profile, requiring two separate navigation paths for what is now a single destination.
X’s push into long-form content also appears to be a major reason behind the change. The company has been actively promoting articles and extended posts as a way for creators, publishers, and businesses to share more detailed updates beyond the platform’s standard 280-character limit. By automatically tracking articles users interact with, X is effectively building a personalized news-reading experience directly inside the app. The move arrives as web publishers continue to struggle with declining referral traffic from platforms including Facebook and Google, and X appears to be positioning itself as a direct publishing platform where creators can maintain audience visibility without depending on external traffic sources. The rollout is starting with iOS users first, with broader availability expected later.
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