Tamasha, the digital entertainment platform by Jazz, has obtained exclusive digital streaming rights for all Asia Cup tournaments in Pakistan until 2027. The long-term deal encompasses the Men’s Asia Cup editions scheduled for 2025 and 2027, as well as tournaments featuring the Under-19 and Emerging Teams, both for men and women. In total, the agreement covers more than 150 match days and significantly boosts Tamasha’s sports content portfolio.
The upcoming Asia Cup 2025 is set to begin on September 9 and will follow a fast-paced T20 format. Participating teams include Pakistan, India, Afghanistan, Bangladesh, and Sri Lanka, with the prospect of up to three Pakistan–India matches drawing heightened anticipation from fans. The first face-off between the arch-rivals is slated for September 14. With Tamasha holding exclusive rights for digital broadcast in Pakistan, users across the country will be able to stream every match live through the platform.
Aamer Ejaz, President Digital at Jazz, emphasized the significance of this achievement, stating that this acquisition demonstrates Tamasha’s growing role as the premier destination for premium sports content in Pakistan. He added that the platform is committed to enhancing the user experience by offering uninterrupted, high-quality live streaming, which will enable millions of cricket fans to stay connected to the tournament wherever they are.
Tamasha has been a prominent player in live sports broadcasting since its inception, previously offering coverage of major events including the ICC Champions Trophy, Wimbledon, English Premier League, and the Olympic Games. Available on Android, iOS, and Android TV, Tamasha is designed to ensure flexibility and convenience for users who prefer to watch content on-the-go or on larger screens at home.
In addition to its sports offerings, Tamasha also provides a diverse range of entertainment content. This includes over 90 live TV channels, Pakistani and international films, web series, and short-form video content. In 2024 alone, the platform delivered 12.5 billion minutes of video content and hosted 250 days of live sports, demonstrating its reach and engagement with digital audiences in the country.
With exclusive rights to the Asia Cup tournaments until 2027, Tamasha is now positioned as a leader in the digital broadcasting of regional cricket. The platform continues to evolve as a central hub for sports and entertainment content in Pakistan, offering viewers a seamless and immersive experience across devices.
