In a move to promote digital financial inclusion and accelerate the shift toward a cashless economy, the State Bank of Pakistan (SBP) recently organized its “Go-Cashless” campaign at Dolmen Mall Clifton in Karachi. The campaign focused on increasing public awareness about digital payment systems and encouraging citizens to transition from traditional cash-based transactions to more secure and convenient digital alternatives.
Held at one of Karachi’s busiest commercial centers, the campaign attracted a significant number of shoppers, families, and digital payment service providers. SBP used this high-traffic venue to engage the public through interactive activities, giveaways, and awareness sessions on the benefits of going digital in everyday financial transactions.
The Go-Cashless campaign featured a variety of educational booths and digital literacy initiatives aimed at demystifying mobile wallets, QR code-based payments, and other fintech solutions. Attendees had the opportunity to interact directly with representatives from banks, fintech firms, and payment service providers to better understand how digital transactions work and how to securely use these platforms for their daily needs.
SBP’s outreach strategy for the event centered on building trust and confidence among consumers when using digital payments. Informative sessions covered key aspects such as how to spot secure payment platforms, the convenience of contactless transactions, and the long-term financial benefits of digital financial behavior, including improved transparency and financial recordkeeping.
In addition to educating consumers, the campaign also encouraged merchants operating in the mall to adopt digital POS systems and interoperable QR codes to expand payment options for customers. Several merchants at Dolmen Mall were onboarded onto digital payment platforms during the campaign as part of SBP’s ongoing efforts to digitize retail-level transactions.
By hosting such campaigns in public spaces, the central bank aims to bridge the digital divide, especially among populations that remain skeptical or unaware of the benefits of financial technology. These efforts are in line with SBP’s broader vision of a financially inclusive Pakistan, where digital payment solutions are accessible, trusted, and widely used across all segments of society.
This initiative is also a continuation of SBP’s multi-stakeholder approach in promoting the adoption of Raast, Pakistan’s instant payment system, and supporting broader fintech innovations that enhance the user experience in digital finance.
The Go-Cashless campaign at Dolmen Mall Clifton not only raised awareness but also marked a critical step in shifting public behavior toward safer, faster, and more accountable financial practices. As the country continues to embrace digital transformation, such awareness drives play a pivotal role in fostering a cashless ecosystem that benefits both consumers and businesses alike.
Through this campaign, SBP reaffirmed its commitment to driving digital innovation in Pakistan’s financial sector while ensuring that the public is well-informed, secure, and ready to be part of a digitally empowered economy.
