PASHA has concluded its two-day participation at TechEx North America 2026 in California, United States, with Day 2 bringing an active close to what proved to be a substantive international engagement for Pakistan’s technology sector. The delegation was led by Raheel Iqbal, Vice Chairman of PASHA, and Kheezran Khan, Director Brand and Global Outreach, who joined fellow delegates in attending sessions, participating in networking activities, visiting exhibitor booths, and connecting with global technology leaders across the duration of the event. The wrap-up marks the conclusion of one of PASHA’s more visible recent international outreach efforts, with the organisation using the TechEx platform to showcase the breadth and maturity of Pakistan’s growing technology industry to a global audience of decision-makers, investors, and enterprise buyers.
Throughout both days of the event, the PASHA booth served as a consistent point of engagement, drawing a steady flow of visitors and industry professionals interested in learning about Pakistan’s technology services sector, its talent pipeline, and the range of companies the delegation represented. The interest generated at the booth reflects a broader and increasingly tangible shift in how Pakistan’s technology industry is perceived in North American markets, where familiarity with Pakistani software houses, digital agencies, and technology solutions providers has been growing alongside the country’s consistently strong information technology export performance. The delegation represented a wide cross-section of Pakistan’s private technology sector, with participating companies including Tech Bridge Consultancy, CodeCoy Technologies, Meissasoft, HazelSoft, Shispare, BenFox Digital Agency, Cogent Labs, ESketchers, TECHNOTCH, Marcell Technologies, DevStudio, SiPSAP Optimization, Sybrid Private Limited, DEVELO IT Solutions, TrailFive Technologies, RT Tech Solutions Group, Mateen Group of Companies, IZOC Solutions, Devtrest, Dynamics 360, and Tech Destination Pakistan.
The TechEx North America participation forms part of PASHA’s broader global outreach strategy, through which the organisation facilitates coordinated access to key international technology markets for its member companies, providing a platform that individual firms would find significantly more difficult to access and navigate independently. By presenting a unified national presence at events of this scale, PASHA is able to position Pakistan’s technology industry as a serious and organised participant in the global technology economy rather than a collection of isolated vendors, a distinction that matters considerably when engaging enterprise clients and strategic partners in competitive international markets. The connections and insights gathered over the two days at TechEx are expected to translate into follow-up engagements, partnership discussions, and new business opportunities for the participating companies in the months ahead.
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