Pakistani pilgrims can now embark on a cashless Hajj experience with the launch of the “Sullis Hajj Card,” a collaborative effort between MyTM, Zindigi, JS Bank, and Mastercard. This innovative financial product aims to streamline financial transactions for pilgrims during their holy journey.
MyTM, a Pakistan-based startup with a presence in Saudi Arabia, provides digital payment and financial services. Zindigi, one of Pakistan’s first fully digital banks, offers personalized banking solutions. Traditionally, managing Hajj finances can be cumbersome, involving numerous cash transactions for visa fees, accommodation, and transportation.
The Sullis Hajj Card eliminates this need by offering international accessibility and cashless convenience. “This initiative enables a cashless Hajj experience,” said Jawad Mahmood, CEO of MyTM Saudi Arabia. “Pilgrims can benefit from reduced charges, favorable exchange rates, and easy money withdrawals across Saudi Arabia and internationally.”
Hajj, one of the five pillars of Islam, requires able-bodied Muslims to undertake the pilgrimage to Makkah at least once in their lifetime. Pakistan has a quota of over 179,000 pilgrims for 2024.
The Sullis Hajj Card launch signifies a significant step forward for Pakistan’s financial inclusion initiatives and aligns with Saudi Arabia’s Vision 2030, emphasizing a digital economy. “Pilgrims often face currency exchange issues and potential loss of cash,” explained Mahmood. “This card enhances convenience and financial security for both Hajj and Umrah.”
Rizwan Saeed Qureshi, an additional secretary for the Middle East in Pakistan’s foreign ministry, hailed the card as a “good omen” for Pakistan’s fintech sector. He anticipates a successful pilot program, paving the way for wider implementation and coverage within the Hajj operation.
The launch of the Sullis Hajj Card on May 15th marks a positive development for Pakistani pilgrims, offering a secure and convenient way to manage their finances during their sacred journey.
