Pakistan’s mobile phone industry witnessed a sharp rise in local manufacturing during July 2025, with 3.59 million units manufactured or assembled, marking an increase of 123% compared to the same month last year. According to data shared by PTA, the figure also reflects a 64% month-on-month improvement. Analysts attribute this surge primarily to base effects, with July 2024 volumes weakened by excess pre-buying ahead of anticipated budget changes, while June 2025 suffered from supply chain disruptions linked to regional conflicts. These factors set the stage for July’s figures to show an outsized recovery as conditions normalized.
Despite the surge in manufacturing, overall sales of locally produced mobile phones reached 17.83 million units in July, representing a 6% decline year-on-year. Within this total, 2G phones continued to dominate with 52% share, or 9.36 million units, while smartphones accounted for 48%, or 8.47 million units. The composition highlights that while smartphone penetration is expanding, feature phones still retain a significant market presence. Importantly, Pakistan met 95% of its mobile phone demand through local manufacturing and assembly during the month, underscoring the strength of domestic capacity.
Brand-wise, the market remained competitive, with VGO Tel leading in locally assembled units at 2.12 million. Infinix followed closely with 2.01 million, and Itel secured third place with 1.53 million units. Vivo and Xiaomi maintained solid positions at 1.38 million and 1.04 million units respectively, while Samsung recorded 0.93 million. Tecno contributed 0.89 million units, Q Mobile 0.72 million, G’Five 0.7 million, and Nokia 0.65 million. This distribution reflects a diverse set of players catering to both budget-conscious consumers and those seeking feature-rich smartphones. The sustained performance of established brands alongside newer entrants illustrates the depth and competitiveness of Pakistan’s mobile phone ecosystem.
Looking ahead, market analysts expect mobile phone sales in Pakistan to grow by 7–8% year-on-year over the next 12 months as base effects normalize and inflationary pressures ease. Seasonal product launches by global brands such as Samsung and Xiaomi, which traditionally introduce new models around September, are also likely to support demand. Within the listed sector, companies such as Airlink Communication (AIRLINK) and Lucky Cement (LUCK) are positioned to benefit from this growth trend. Airlink’s distribution and assembly network and Lucky Cement’s involvement in smartphone assembly through key brand partnerships give both firms a favorable outlook in the expanding domestic market.
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