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MyAlice & Unity Retail Partner to Revolutionize eCommerce with AI and Automation

  • April 10, 2025
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MyAlice and Unity Retail have announced a groundbreaking strategic partnership aimed at transforming the eCommerce experience through the fusion of AI-powered customer service and advanced order management solutions. This collaboration is set to bring a new level of automation and efficiency to the retail landscape by offering seamless order tracking, instant issue resolution, and intelligent, automated support that caters to both brands and their customers.

The partnership unites two innovators in the digital commerce space—MyAlice, known for its conversational AI technology that enhances customer support across multiple platforms, and Unity Retail, a leader in backend order management that enables scalable, Amazon-style logistics for sellers. Together, they aim to reshape how brands interact with their customers from the moment an order is placed to its successful delivery and beyond. Daniyal Baig, Co-founder of MyAlice, emphasized the vision behind this alliance:

“Our partnership with Unity Retail marks a new era of automation, optimizing the commerce journey from order placement to fulfillment. Together, we empower businesses to build seamless shopping journeys that foster lasting customer loyalty.”

Atif Sami, Founder of Unity Retail, echoed the sentiment with a touch of excitement. 

“At Unity Retail, we’re all about teaming up with the best—because why reinvent the wheel when you can supercharge it? The eCommerce world desperately needed a killer CRM, and it was the one missing piece in our quest to give sellers Amazon-level customer experiences at scale. Then we found MyAlice. These folks nailed it with a CRM that doesn’t just work—it clicks with next-gen operations like magic. Our integration with MyAlice makes backend customer service so smooth, it’s downright addictive.”

The combined platform will introduce a suite of features aimed at delivering a frictionless digital experience. These include automated order confirmations, intelligent address validation, proactive shipping notifications, rescheduling updates, and smooth feedback collection mechanisms. Shoppers will benefit from real-time, omnichannel support on platforms like WhatsApp, Facebook, Instagram, and branded websites—making order assistance and engagement instantaneous and hassle-free.

By integrating their strengths, MyAlice and Unity Retail are setting a new benchmark for how customer service and logistics should function in the fast-paced world of eCommerce. Their partnership aims to not only reduce the operational burden on sellers but also elevate customer satisfaction, making the shopping journey more intuitive and enjoyable.

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Launched in 1967 internationally, ComputerWorld is the oldest tech magazine/media property in the world. In Pakistan, ComputerWorld was launched in 1995. Initially providing news to IT executives only, once CIO Pakistan, its sister brand from the same family, was launched and took over the enterprise reporting domain in Pakistan, CWPK has emerged as a holistic technology media platform reporting everything tech in the country. It remains the oldest continuous IT publishing brand in the country and in 2025 is set to turn 30 years old, which will be its biggest benchmark and a legacy it hopes to continue for years to come. CWPK is part of the SPIN/IDG Wakhan media umbrella.
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