JazzWorld has partnered with Google as part of Digital Pasban, a national initiative focused on helping Pakistani families use digital services more safely and responsibly. The programme aims to reach 200,000 households across Pakistan through Urdu-language safety resources, instructional videos, parental toolkits, school-based safety clinics and community outreach activities. Digital Pasban was launched by Google with Tech Valley as a key partner and brings together JazzWorld, Google, Pakistan Telecommunication Authority (PTA), Tech Valley, Beaconhouse School System and HUM Network, with support from relevant government ministries. The initiative is designed to address the growing need for practical digital safety guidance as more families use the internet for education, communication, entertainment and everyday activities. Through its participation, JazzWorld will support efforts to increase awareness about responsible digital participation and help families understand both the opportunities and risks associated with greater access to online services. The programme focuses particularly on giving parents and children practical resources that can be used in everyday digital environments, rather than relying only on general awareness campaigns.
Aamir Ibrahim, Chief Executive Officer of JazzWorld, said the company’s responsibility extends beyond connecting people and includes helping families understand the digital environment and make informed choices. He said Digital Pasban provides practical safety tools, awareness and guidance for parents and children and that JazzWorld is pleased to work with Google and other stakeholders through the initiative. The programme is built around four major areas designed to help families manage different aspects of digital activity. Google Family Link provides parents with controls for screen time, application approvals, content filters and device location. YouTube offers age-appropriate content settings and time management features, while Be Internet Awesome provides digital citizenship education for children aged seven to 12. The fourth area focuses on Gemini and responsible artificial intelligence use, including safeguards for minors and Guided Learning features intended to help students understand complex subjects through questions, explanations and visual aids. Together, these tools are intended to give families practical options for managing online activity while helping children develop safer digital habits.
Digital Pasban will extend beyond online resources through activities designed to reach families and communities directly. The programme will use broadcast media, SMS alerts, partner social media campaigns and school-based town halls to distribute information and encourage greater awareness of online safety. Parent and guardian safety clinics will form an important part of the initiative, providing opportunities for families to learn how to identify and respond to common online risks through practical exercises and guidance. The programme also has a financial component, with Google.org committing $500,000 to expand digital citizenship and artificial intelligence safety programmes across Pakistan. The funding will support local initiatives intended to help young people and adults develop healthier online habits and improve their understanding of digital risks. The initiative also builds on Google existing digital education work in Pakistan. Through Digital Safar, more than 300,000 students and 5,000 educators have reportedly received digital citizenship training, while a separate partnership with Punjab has brought Google for Education tools and safety curricula to 1.5 million students.
The partnership between JazzWorld and Google places a telecommunications and digital services company within a wider cross-sector effort focused on online safety and digital literacy. Farhan Qureshi, Google Cluster Director for Pakistan, the Philippines, Thailand and Frontier Markets, said the expansion of Pakistan digital ecosystem makes partnerships important for helping families use online services with greater confidence. The initiative is also supported by PTA, which has separately entered into a memorandum of understanding with Google covering awareness, education and capacity-building related to child online safety. The regulator has highlighted the importance of providing parents and teachers with practical resources while promoting responsible use of online platforms. Digital Pasban therefore combines technology tools, educational material, community engagement and industry partnerships in an effort to make online safety resources more accessible to families. JazzWorld participation adds another private sector partner to the programme, with the company expected to contribute to awareness around responsible digital participation as the initiative works toward its target of reaching 200,000 households nationwide.
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