Pakistan Telecommunication Company Limited (PTCL) has signed a partnership agreement with myco, a Web3-enabled international video streaming and entertainment platform, to offer PTCL customers an exclusive 50 percent discount on the monthly English Premier League (EPL) subscription. The discount will remain available for the entire duration of the league and ends on May 30, 2027. The partnership combines the customer base and billing system of PTCL with the sports streaming service of myco, which holds the exclusive streaming rights for the EPL in Pakistan for the 2026-27 season, and it is meant to give football fans in the country a convenient and affordable way to follow the league throughout the season.
The offer is available to all PTCL customers regardless of their connection type, and the subscription process has been digitalised so that it can be completed easily. The amount payable for the subscription is added to the monthly PTCL bill, which means that customers do not need to make a separate payment to myco. According to reports, the discount reduces the monthly pass to Rs 499 from Rs 999. Customers can subscribe through the UPTCL app or by visiting the PTCL myco page on the website of PTCL Flash Fiber.
Amad Khan, Chief Marketing Officer of PTCL, said that the company has always focused on improving the customer experience beyond connectivity by bringing together services that add useful value and convenience for customers. The partnership forms part of the effort of PTCL to expand its consumer services and value-added services by putting relevant digital experiences within the reach of its customers. Umair Masoom Usmani, Founder and Group CEO of myco, said the focus of the platform has been to make premium entertainment and sports more accessible, affordable, and convenient, and that the discount, together with the option to pay through the PTCL bill, simplifies the streaming experience for households.
The agreement is not the first of its kind this season. In October, Pakistan Telecommunication Company Limited’s mobile arm, PTML, announced a three-month promotional offer with myco for customers of Ufone and Telenor, which gave a 55 percent discount on EPL packages during the first month and smaller discounts on the monthly, quarterly, and seasonal passes in the following months. The new PTCL offer differs in its length, since it runs until the end of the season on May 30, 2027, and it is aimed at customers of the fixed-line and broadband services of PTCL. Fans who want to use it will need to be existing PTCL customers and subscribe through the channels that the company has listed.
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