Euronet Worldwide and Keenu have entered into a renewed agreement, extending their long-standing collaboration for a third consecutive five-year term. The partnership continues a relationship that has played a key role in supporting Pakistan’s evolving digital payments landscape, particularly in expanding services for merchants and improving access to electronic transaction solutions. The agreement reflects a shared commitment to strengthening payment infrastructure and enabling businesses across the country to adopt more efficient and secure financial technologies.
Under this renewed collaboration, both companies aim to build on their existing integration of payment services, which has enabled merchants to accept a wide range of digital payment options. Keenu, operating as a payment service provider in Pakistan, has worked closely with Euronet to deploy point of sale solutions, digital wallets, and payment gateway services tailored to local market needs. The continued partnership is expected to further enhance these offerings by incorporating updated technologies and expanding service reach, particularly among small and medium-sized enterprises that are increasingly transitioning toward digital transactions.
The extension comes at a time when Pakistan’s digital payments ecosystem is witnessing steady growth, supported by increasing smartphone penetration, regulatory encouragement, and a broader shift toward cashless transactions. Through their collaboration, Euronet and Keenu have contributed to enabling merchants to process payments more efficiently while also improving customer convenience. The renewed agreement is likely to focus on scaling these capabilities, ensuring that businesses in both urban and underserved areas can benefit from reliable and accessible payment solutions. This includes enhancing transaction security, streamlining payment processing, and supporting interoperability across various financial platforms.
In addition to strengthening merchant services, the partnership is also expected to align with broader financial inclusion efforts within the country. By expanding digital payment acceptance and improving infrastructure, both companies aim to support a more inclusive financial environment where businesses of different sizes can participate in the formal economy. The continuation of this collaboration signals confidence in Pakistan’s fintech sector and highlights the ongoing efforts by industry players to contribute to a more connected and digitally enabled marketplace.
Follow the SPIN IDG WhatsApp Channel for updates across the Smart Pakistan Insights Network covering all of Pakistan’s technology ecosystem.
