Easypaisa has once again made Pakistan proud by bagging two silver awards at MADSTARS Korea 2024. The recognition is for its innovative “Audio Nikahnama” campaign, which has garnered widespread acclaim for its positive impact on society.
The “Easypaisa Audio Nikahnama” initiative aims to enhance understanding of marriage contracts in multiple languages, including sign language. By leveraging technology, easypaisa has broken down cultural barriers and empowered women to make informed decisions.
Rifah Qadri, Head of Marketing & Corporate Communications at Telenor Bank/Easypaisa, expressed her pride and gratitude for the recognition. She highlighted the campaign’s impact on women’s empowerment and financial inclusion.
The “Audio Nikahnama” campaign has also been honored at prestigious awards like The Caples UK and Dubai Lynx Awards, solidifying its international success.
With its growing user base and dedication to financial inclusion, Easypaisa continues to lead Pakistan’s digital financial services landscape.
