Luxury carmaker BMW has announced significant price reductions across its electric vehicle lineup for Ramadan 2026, offering savings of up to PKR 8.25 million for a limited period as part of a seasonal campaign titled More Blessings More Savings This Ramadan. The offer is being rolled out in Pakistan by Dewan Motors, the official importer and distributor of BMW vehicles in the country for over two decades. The limited time promotion applies to several flagship electric models currently available in the local market and is expected to generate renewed interest in the premium electric mobility segment during the festive season, particularly among buyers considering a transition to high end electric vehicles.
The largest price reduction under the campaign applies to the BMW i7 eDrive50, which is now available with a price cut of PKR 8,250,000. The BMW i5 eDrive40 has received a reduction of PKR 6,360,420, while the BMW i4 eDrive35 is being offered with savings of PKR 4,469,190. In the electric SUV category, the BMW iX xDrive50 carries a discount of PKR 7,124,700. Performance oriented variants including the BMW i4 M60 and BMW i5 M60 are also part of the campaign, with reductions ranging between approximately PKR 3.4 million and PKR 7.6 million depending on the model. These price adjustments represent one of the most substantial promotional campaigns seen in Pakistan’s luxury EV space to date.
Industry observers note that the aggressive reductions could help stimulate demand in the premium electric vehicle category, making advanced electric mobility comparatively more accessible to affluent buyers during Ramadan. The campaign comes at a time when interest in cleaner transportation solutions and high technology vehicles is steadily growing in Pakistan’s urban centers. With improved awareness around sustainability, performance benefits of electric drivetrains, and advancements in charging infrastructure, luxury EVs are gradually gaining traction among consumers seeking innovation and environmental responsibility without compromising on comfort and performance.
Dewan Motors has played a central role in introducing and expanding BMW’s electrified portfolio in Pakistan, having first brought plug in hybrid models to the market in 2016 before gradually expanding into fully electric offerings. The company began operations in 2004 as the authorized importer and distributor for BMW Group brands in Pakistan, including BMW, MINI and Rolls Royce, while establishing premium showrooms and service centers in major cities to support after sales and maintenance services. Customers interested in availing the Ramadan promotional pricing are encouraged to make timely purchase decisions, as the discounted rates apply to available stock and may revert once the holy month concludes.
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