Air Link Communication Ltd. has announced the official launch of Xiaomi TVs in Pakistan through its wholly owned subsidiary, Select Technologies (Pvt) Ltd. The launch event took place at the Lahore Expo Center, marking a major milestone in the country’s consumer electronics sector. With this development, Xiaomi’s innovative and high-performance television range is now available to Pakistani consumers, promising to reshape the local market. Xiaomi TVs, globally recognized for their cutting-edge technology, sleek designs, and superior functionality, are now being locally distributed and manufactured at Select Technologies’ state-of-the-art production facility. This move is expected not only to make high-quality televisions more accessible to the Pakistani market but also to stimulate economic growth through job creation and technology transfer.
The Xiaomi TV range in Pakistan includes three distinct series, each designed to cater to a wide array of consumer preferences. The Mini Series features QLED mini technology, delivering vivid colors and sharp images that enhance the overall viewing experience. The Max Series, which offers 4K QLED displays, provides an unparalleled viewing experience with crisp, clear, and vibrant visuals. The A PRO Series, designed with 4K Full HD resolution, offers exceptional clarity, ideal for those seeking high-definition performance. The TVs come in various screen sizes ranging from 32 inches to an impressive 100 inches, ensuring that users can select the ideal size for their needs.
Xiaomi’s Smart TVs offer a range of advanced features that elevate the entertainment experience. A key highlight is the advanced picture quality, with support for Dolby Vision IQ and Full-Array Local Dimming. These features deliver stunning contrast and vibrant colors, ensuring true-to-life images. Whether you’re watching movies, TV shows, or sports, the TVs promise crisp, clear visuals with exceptional color accuracy. Additionally, Xiaomi TVs are equipped with a high refresh rate of 120Hz and 4K 120Hz MEMC technology, ensuring smooth, stutter-free visuals, particularly during fast-paced content like sports events or action-packed movies. This seamless experience enhances the viewing pleasure and keeps viewers fully immersed in their entertainment.
The Smart TV capabilities are another standout feature of Xiaomi’s new range. Powered by Android 14 TV™, the TVs provide access to a wide array of apps and content, including popular streaming services such as Netflix and Prime Video. With Google Assistant integrated, users can easily control their TV, search for content, and manage smart home devices using voice commands, adding an extra layer of convenience to the viewing experience. For superior audio, Xiaomi TVs come equipped with Dolby Atmos and DTS:X technologies. These technologies, combined with a speaker system that includes multiple drivers, deliver immersive, rich sound quality that complements the high-quality visuals, providing a holistic entertainment experience.
The Xiaomi TV Max 85″ is another flagship product in the range. Featuring an ultra-large 85-inch bezel-less display, this TV offers a high screen-to-body ratio and 4K ultra-HD resolution, promising a cinematic viewing experience that brings movies, shows, and sports to life in the comfort of your home. At the launch event, Mr. Muzzaffar Piracha, CEO of Air Link Communication Ltd., expressed his excitement about the new venture. He emphasized that this launch symbolizes the company’s commitment to innovation and bringing world-class technology to Pakistan. By manufacturing Xiaomi-Google TV locally through Select Technologies, Air Link aims to revolutionize the way Pakistanis experience entertainment, while also contributing to the country’s economic growth through job creation and technology transfer.
Air Link Communication Ltd., established in 2010, has grown to become one of Pakistan’s leading manufacturers, distributors, and retailers of smartphones. The company has formed strategic partnerships with global technology leaders, and its continued investment in local manufacturing and product offerings reflects its commitment to driving innovation and excellence in the Pakistani market. The initiative to locally manufacture and distribute Xiaomi TVs aligns with Air Link’s broader strategic focus on strengthening local production capabilities. The goal is to make high-tech products more accessible and affordable to Pakistani consumers, ensuring they can enjoy top-tier technology without the premium price tag often associated with imported goods. By producing these products locally, Air Link is contributing to the economic development of the country and democratizing advanced technology for the average consumer.
The launch of Xiaomi TVs in Pakistan is a significant development for the local electronics market. With their innovative technology, affordable pricing, and local production, Xiaomi’s new range of Smart TVs is set to revolutionize the entertainment experience for Pakistani consumers. This move not only offers high-quality televisions at a competitive price but also stimulates the country’s economy by creating jobs and fostering technology transfer. As Air Link continues to drive innovation and expand its presence in the market, it is clear that this initiative will have a lasting impact on Pakistan’s consumer electronics landscape.
