UBL, one of Pakistan’s largest banks, has joined forces with Digitt+, a leading fintech company, to revolutionize financial access in the agriculture sector by enabling digital disbursements exceeding Rs. 1 billion. This partnership is driven by Digitt+’s Crop Procurement Receipt (CPR) financing solution, which ensures seamless and efficient funding for farmers across the country. The collaboration marks a critical step toward financial inclusion in one of Pakistan’s most vital yet underserved industries.
The partnership between UBL and Digitt+ reflects the growing trend of bank-fintech alliances worldwide, where traditional financial institutions leverage fintech innovation to enhance efficiency, accessibility, and financial agility. By integrating UBL’s vast banking network with Digitt+’s advanced digital payment solutions, the initiative aims to streamline financial processes for farmers, providing them with quick and secure access to essential funds.
Digitt+ is utilizing its cutting-edge in-house technology to facilitate digital disbursements, ensuring a seamless payment experience for farmers. By offering an intuitive mobile application and a robust payment platform, the fintech firm is significantly reducing processing times compared to conventional financial channels. Faster payments mean that farmers can access crucial funds without delay, empowering them to invest in their crops, purchase necessary supplies, and manage financial challenges more effectively.
UBL, on the other hand, is playing a crucial role in financing the agricultural sector by providing the necessary capital to support farmers. The digital disbursements officially commenced on December 31, 2024, targeting key agricultural hubs such as Dera Ismail Khan (DI Khan), Faisalabad, Ghotki, Rahim Yar Khan, and Muzaffargarh. By focusing on these regions, the initiative ensures that financial support reaches the farmers who need it most, contributing to the overall growth and sustainability of Pakistan’s agricultural sector.
Speaking about the collaboration, Ahmed Saleemi, CEO of Digitt+, emphasized the significance of the initiative, stating, “Our partnership with UBL is a major milestone in our mission to empower farmers through digital payments. With our technology and UBL’s banking expertise, we are ensuring that over Rs. 1 billion will reach farmers in the most efficient and secure manner, improving their access to vital financial resources.”
Abdul Aleem Qureshi, GE-Branch Banking at UBL, highlighted the transformative potential of digital payments in agriculture, saying, “We are excited to collaborate with Digitt+ to modernize the agricultural financing ecosystem. By enabling faster and more secure disbursements, we are not only improving financial access for farmers but also strengthening Pakistan’s agricultural economy, enhancing productivity, and promoting long-term sectoral growth.”
This partnership is a testament to the growing impact of digital financial services in Pakistan, particularly in traditionally underserved sectors. By combining financial expertise with technological innovation, UBL and Digitt+ are setting a new benchmark for digital payments in agriculture. As fintech continues to evolve, such collaborations will play an essential role in promoting financial inclusion, fostering economic resilience, and driving sustainable development across Pakistan’s rural economy.
