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Twitter’s Changes Impact Google Search Results, Tweet Display Affected

  • July 4, 2023
  • 2 minute read
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Google Search is currently facing challenges in displaying Twitter tweets and pages in its search results due to recent updates made by Twitter. These modifications have significantly impacted the “ability to display tweets and pages from the site in search results,” according to Lara Levin, a spokesperson for Twitter. This article explores the recent changes at Twitter, their effects on Google Search, and the potential implications for users.

Twitter recently implemented several significant changes, including blocking unregistered users from accessing tweets and implementing a daily limit on the number of tweets users can read. These alterations have directly impacted Google’s ability to showcase Twitter content in its search results.

According to a statement from spokesperson Lara Levin to The Verge, websites possess control over whether search engine crawlers can access their content. As a result, Twitter’s recent updates have limited Google’s access to tweets and pages on the platform, leading to a decline in the number of indexed Twitter URLs in Google search results.

Search Engine Land conducted a comparison of indexed Twitter URLs in Google search from Friday to Monday. The analysis revealed a notable decrease, with Google indexing 471 million results for “site:twitter.com” on Friday. However, by Monday, this number had dwindled to only 180 million.

It is worth mentioning that Twitter’s ban on tweet limits is expected to be temporary. Once lifted, it is anticipated that previous results related to Twitter will be reinstated in Google Search. Additionally, Twitter has launched a new TweetDeck app as a replacement for the inaccessible original version. However, access to the new app is currently limited to registered users only.

Twitter’s recent changes have had a profound impact on Google Search, leading to the unavailability of Twitter tweets and pages in search results. The limitations on tweet displays due to the temporary tweet limit ban have caused a significant reduction in the number of indexed Twitter URLs in Google search. However, it is anticipated that once Twitter lifts these restrictions, previous Twitter-related results will be restored in Google Search. The launch of the new TweetDeck app provides an alternative for accessing tweets, albeit limited to registered users. These developments signify the evolving landscape of Twitter and its impact on search engine visibility.

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